The Gutenberg way of perceiving is an over-indexed, over-developed tendency towards the visual, the structured, the linear. He says at one point, this may actually be part of the reason historically we’ve had such a narrow, linear view of things like time or history or identity. I mean, you ask people that question: what would you rather be, blind... See more
It has some psychological ground, too: according to Rene Girard’s mimetic theory, we tend to want things simply because other people want them. Human desire is not an autonomous process but a collective one — this is how we decide what we care about.
One goal of these hyper-personalised gardens is deep contextualisation. The overwhelming lesson of the Web 2.0 social media age is that dumping millions of people together into decontextualised social spaces is a shit show.
Perhaps I’m spending too much time thinking of my subscriber numbers (very likely) or perhaps I’m overthinking it (also likely) but one of the big hurdles to the bundle idea, in my view, is the size of audience for each title. For it to be a group price and to know how to split, you need to have either similar audiences sizes, a formula for how to... See more