making Sublime — for you and for me.

  • As a new founder, it’s tempting and often discouraging to compare your inside to another’s outside. Every other founder and company looks so well put together, whereas you are of course all too aware of your shortcomings and insecurities.

    Because of how much we deify the great entrepreneurs of our time, we end up inevitably comparing our new company
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from Edward Lando by John Koenig

  • from How to Do Great Work