This trend is driven in part by the rise in technical sophistication for more complex game ecosystems, which are expanding and becoming democratized through game engines like Unity and Unreal.
No other list on our Nine by Nine incorporates so many different strategies and verticals, from alcohol and spirits (Haus), to CBD (Lord Jones), to resale platforms (StockX) -- from high fashion (Acne Studios) to food-delivery-cum-peak-health (Sakara).
What’s amazing is how chronological feeds — essentially accidental experiments of digital architecture — have rewired our brains. In the feed, everything is fleeting. This design property means you’re either always on and connected, or you’re off and wondering if you’re missing something important.