sari

* Your goal is to make your brand the top authority in your industry in the consumer's minds

Currently, there is no single platform that showcases brands with purpose. Because of this, the onus is placed on the consumer to conduct their own research, ultimately, leading to brand fatigue. On top of that, everyday, our social media feeds are inundated with new brands and products, preventing us from purchasing the products we really want.

We have to stay really close to our users. We call it participatory design. We talk to hundreds of users on WeChat constantly. We have daily conversations. Not only about product, but also to understand what they think and what they like in pop culture. We need to be immersed into the American teen culture. We always share our wireframes with these... See more

The next generation of social is necessarily a reactionary movement:

I launched an Income Share Agreement (ISA) company in 2019. Our company survived, but our use of ISAs did not. Overall, I think the ISA experiment has failed and is not the revolution we hoped would transform training and education. Here's what I learned 👇

In the battle for capital right now, the brands and intangibles and user bases and networks are winning by a landslide against the things that used to be important. And the companies that are rich in those old fashioned things, like Walmart, Disney and McDonalds, are spending all of their time and attention to transform themselves into the spitting... See more

So let's improve on the current model. Access is discovery, permissions are responsibility, status is weight.