Sarah Owen

In a first-of-its-kind certification program titled “Business in the Metaverse Economy,” the Wharton School of the University of Pennsylvania will offer business professionals a six-week crash course on topics like VR technologies and blockchain-based worlds like The Sandbox and Decentraland.

Social psychologists have known for decades that people are motivated to work harder when others are watching. When they are observed, people run faster, are more creative, and think harder about problems.

“What’s aspirational has changed,” says Beth McGroarty, research director at the nonprofit Global Wellness Institute. Pressures to be perfectly happy, beautiful, and “healthy” are being replaced with a more realistic, relaxed, and less consumerist culture.

People understand things through narratives, including the future. Everyone is the science fiction writer of their own life. When hoping for a good life, and thinking about what might bring that about, we are utopian writers; when fearful that bad things will happen, we are dystopian writers.

The Goop-ification that marked the last decade of consumerism (as exemplified by Gwyneth Paltrow’s feel-good nostrums) shows increasing signs of decay as shoppers, especially Gen Z, exhibit a more critical eye.