Sarah Owen
@sarahowen
Sarah is a trend forecaster, futurist and social scientist with a background in studying youth culture and social media.
Sarah Owen
The small town where I grew up has three tracts within it. Staying within your tract is an extreme level of residential stasis, but 30 percent of young adults do just that. By contrast, huge leaps, like my great-grandmother’s from New York to Honolulu or my parents’ from Honolulu to New Hampshire, are extremely uncommon.
Dylan Matthews • The great millennial migration that wasn’t
emotion and Technology
"Today, 85 percent of adults say they spent more time outside when they were kids than children do today."
The Atlantic • To Get Out of Your Head, Get Out of Your House
The Goop-ification that marked the last decade of consumerism (as exemplified by Gwyneth Paltrow’s feel-good nostrums) shows increasing signs of decay as shoppers, especially Gen Z, exhibit a more critical eye.
Rex Woodbury • The Goop-ification of wellness is on the way out (you can thank Gen Z)
Lifestyle brand Hypebeast has collaborated with Jun Co, an apparel and lifestyle creation company, to launch the first Hypegolf store in Sarugaku-Cho Shibuya-ku, Tokyo, Japan.
Hypebeast opens its first Hypegolf store in Japan
“The digital architecture of social media privileges the expression of emotions. It privileges the audiovisual over the written, the controversial over the moderate. All of this makes us more emotional.”
The emotional era:Are technologies changing how we feel?
It reported less use of every social media app last fall, except for TikTok, according to Piper Sandler's most recent Gen Z consumer survey.