As AI democratise software creation, a world with a billion developers will not lack for builders as much as it will lack for artisans.

the stakes for preserving our relationship to things that cannot immediately be had have never felt higher. After all, yearning is a subset of authenticity––a specific type of authenticity that comes from wanting. It’s the thing that we turn to after too easily “having” causes us to lose our way. Yearning isn’t like wellness in the way Gwyneth Paltrow or Andrew Huberman would sell wellness because it often feels like unwellness, but then it also feels like healing. 

A go-to-network (GTN) strategy is a plan that details how an organization can grow and engage networks of potential customers in order to build connections and authentic relationships, and ultimately convince them to buy their product or service. 

GTN will enable your company to grow faster and more efficiently by leveraging the power of your networks of employees, customers, fans, community members, and more. 

The approach includes tactics related to product-led growth, community building, leveraging events, personal branding, and other forms of network building.

Modern growth strategies are all go-to-network

At their core, all these growth strategies have the same underlying philosophy. Implicitly or explicitly, they set out to foster deeper connections between the company and a specific network