Sam Liebeskind

Examples of truth queries include “How do you know this is true?” “Where did you learn this?” and “Do you have an example?” These questions may alert other users to pay more attention to the accuracy of the false information and communicate that the information is not universally accepted. In a series of three studies, we showed participants Tweets... See more

Another lesson to take away, however, is that you need to refine your personal brand and know exactly what you symbolize — that is, which slice of the algorithmic network of consumer identities you represent. Eventually you run the risk of replicating the very institutions you’ve rebelled against.