Sam Blumenthal

The daily check-in is a feature, prominently featured in the centre of the home page. It encourages daily usage by rewarding users with redeemable points each time he or she checks into Pinduoduo. The user experience is laid out in the image below. First, the user clicks the yellow icon to administer a check-in. Each time the user checks-in they... See more

As online video platforms seek a business model beyond advertising, and short videos start to look more and more like commercials, it turns out that commerce may be video’s killer app. And not only could video apps become ecommerce apps, but all ecommerce apps may also have to become video apps. Various platforms from China show us how this can be... See more

Livestreaming: From Traffic Acquisition to Drive Sales. There are two main ways for brands to participate in livestreaming: the first is through familiar celebrities, and the second is through self-running livestream sessions.

Livestream shopping is an emerging trend that combines livestreaming, a feature that can be found on a majority of social media platforms, with the ability to purchase products directly from the livestream. In this way, it provides consumers with a more engaging experience than just clicking and filling a virtual shopping cart. Livestream shopping... See more