Sam Blumenthal

The prevailing standard is a 30% platform cut, which is accompanied by another 30% Apple Store / Google Play tax if purchases are made in app.  This has led to the new wave of standalone utilities such as Kofi, micro-tipping services offering more favorable revenue sharing terms for creators.  The most recent features from big platforms seem to... See more

User growth is driven by social promotions on other platforms, and it is especially useful when major public-facing influencers promote their upcoming Shop LIT livestreams on their Instagram accounts, said Zhang. The app also has a special reward center that awards “coins” to users for inviting friends to join the app, write a review or follow it... See more

When it comes to buying, more buyers can be validating. Unlike the rise of social vertical communities—a promising trend in its own right—the success of a shopatainment platform isn’t about fostering community and intimacy among a small group of fellow shoppers. Shopatainment is a numbers game, where seeing more shoppers purchase a product helps... See more