Sam Blumenthal
@samblumenthal
Sam Blumenthal
VNTANA
vntana.com
Rare Beauty by Selena Gomez | Vegan & Cruelty Free Makeup
rarebeauty.com
Studies show that friends and family are still the most trusted sources when it comes to making purchasing decisions, with consumers more likely to buy a product they have experienced. Up against this kind of scrutiny, it is important for brands to select a host with a proven following and high engagement rates, and up to the influencer to promote... See more
Maira Genovese • A Comprehensive Guide to Live Stream Shopping
The second way NFTs change creator economics is by enabling granular price tiering. In ad-based models, revenue is generated more or less uniformly regardless of the fan’s enthusiasm level. As with Substack, NFTs allow the creator to “cream skim” the most passionate users by offering them special items which cost more. But NFTs go farther than... See more
Andreessen Horowitz (AZ) • NFTs and a Thousand True Fans
Replo - Shopify pages without the dev time
getalchemy.app
Branding and
The brand is joining a growing contingent of beauty brands becoming active with esports and Twitch as gaming use skyrocketed during the pandemic. In 2021, 45% of gamers identify as female. Charlotte Tilbury announced its new partnership with the Girlgamer Esports Festival last week, while in June, NYX Professional Makeup became the official beauty... See more
Glossy • Esports and Twitch deepen ties to beauty
In a world of branded quasi-commodity products like coffee with little barriers to entry, the social interaction — or atmosphere of the store’s community — is ultimately what differentiates a brand and creates defensibility.
Sam Blumenthal • Social Retail: Immersion & Serendipity
Startup Growth and