Sam Blumenthal

Gen Z and millennial cohorts had the highest livestreaming usage rate worldwide in 2020, according to data from Euromonitor. In China, millennials used livestreaming the most at 41.9%, and in the U.S., Gen Zers used it the most at 21.5%.

Far too often, the money that companies spend on digital marketing is just lit on fire. All the companies are competing for all of the same shoppers using higher bids as their only advantage.  Swaypay flips that on its head. It amplifies an existing behavior - people telling friends about the things they bought - and rewards shoppers for doing so.... See more

In livestreaming e-commerce, however, AI hosts are still new players, according to experts from e-commerce platform Alibaba.

The Chinese couple, based in New York City, was asked to showcase via Taobao Live a $43 million townhouse on the Upper East Side. They had more than 110,000 people tune in to their first livestreaming event, where they strolled the multilevel building and pointed to key features and tested amenities. Afterward, they received 43 inquires from... See more