Sam Blumenthal

The platform has been making the case that these features can lead to more beauty purchases. According to Kanai, 87% of users searching for beauty terms are “actively considering beauty and personal care products to purchase.” Usage of Pinterest shopping tools surged by 350% in 2020 as social shopping interest took off during the pandemic. Its... See more

The total scale of the country's livestreaming e-commerce industry reached 433.8 billion yuan (about 65.69 billion U.S. dollars) in 2019 and is expected to double by the end of 2020, a report by global accounting firm KPMG and AliResearch showed.