Sam Blumenthal

While the shopping habits of different cultures may differ, younger consumers, regardless of where they live, are similar in how they use social media to connect. Livestreaming taps into that trait because, unlike the shopping channel model, it gives viewers the ability to have a two-way conversation with the host, said Alessandro Bogliari,... See more

Everyone wants to talk metaverse, but what about advertising?

Experts agree that as live video shopping evolves, the apps most likely to succeed will be those that can nurture fervent engagement with their creators. “Larger platforms will copy features, so livestreaming as the value proposition will not be enough,” said Rachel Tipograph, founder and CEO of Mikmak, an e-commerce marketing platform whose... See more

In addition to allowing creators to sell monthly memberships and merchandise, both physical and digital, YouTube will soon set up a system for one-time payments, like a tip jar. Not all videos cover hot topics, and a tip jar is way for viewers to show appreciation to a creator they don’t watch regularly. YouTube is also a repository for millions of... See more

Already the norm in Asia, Coresight Research predicts that the livestream shopping market is poised to reach $6 billion this year and $25 billion by 2023. In the social media space, Facebook, TikTok and Google-owned YouTube are turning to e-commerce and affiliate marketing as another means of monetizing content creators, whose videos garner... See more