Sam Blumenthal

When you think about it that way — that Netflix isn’t so much a network as they are a type of marketplace in which consumers can give their attention to creators — it becomes apparent that Netflix isn’t that far off from Uber or Airbnb or any of the other market-makers that are transforming industry-after-industry. Netflix: 1.  Is an infinitel... See more

NYX Cosmetics chose Dignitas as a partner for “championing inclusivity and underrepresented groups,” said Yann Joffredo, NYX global brand president. “This partnership allows us to push the boundaries within entertainment and gaming as we celebrate women gamers within our global communities.”

'Livestreaming as a distribution channel' monetisation strategies  This is what an e-commerce livestream looks like on Taobao:  The livestream host is showing off the new skirt while reading comments from viewers about how the clothes will fit on different frames. Clicking on the basket sign takes me to a check-out while the stream is sti... See more

The company [NTWRK] has also partnered with J Balvin’s creative director (known as Milkman), along with brands such as Vans, Nike, Adidas and Foot Locker, which is also an investor. According to Fitzgibbons, onboarding the right sellers starts a “snowball effect” that prompts other sellers to join.  “The key to live commerce is truly interesti... See more

Working with top livestream influencers: Brands will strengthen their cooperation with local influencers at key points, such as shopping festivals and new product launches, to achieve sales and product explosion. Brands can tap the mega audience of well-known influencers.