Sam Blumenthal

The “Head of Growth” at this [tipping point] stage is probably someone who is a doer. They should be able to create a detailed plan for how their first 6 months might look like, and the handful of people they might hire. This is someone who knows what they want, which is made easier since the company they’re growing has product/market fit. They are... See more

Successful businesses end up gaining market traction with paying customers, and then get on the radar of dashboards that measure visits, sales, upsell and cross-sell, Nour said via email.  That’s when the rollup or aggregator companies, which have assembled deep domain expertise in merchandising, branding, packaging, scale, supply chain and... See more

While synthetic media can amplify real people’s creativity at greater scale, it can also generate digitally-native creators. This was Trevor McFedries’ vision for Brud. McFedries was moved by how media can be a vehicle for social change: he points to research showing Will & Grace was largely responsible for public support of same-sex marriage.... See more

As gaming stars have attracted a wider range of brand sponsorships in recent years, more female gamers are receiving brand sponsorships too, said Neto. “A lot of work is still needed for more women to have the recognition that they deserve and for the gaming space to be a safe and empowering space for them,” she said.

Experts agree that as live video shopping evolves, the apps most likely to succeed will be those that can nurture fervent engagement with their creators. “Larger platforms will copy features, so livestreaming as the value proposition will not be enough,” said Rachel Tipograph, founder and CEO of Mikmak, an e-commerce marketing platform whose... See more

• Embrace Opportunities for Edutainment. TikTok’s short-form video format isn’t just addictive—it offers brands a unique opportunity to educate consumers about their products. Additionally, teaming up with TikTok beauty and fashion experts, à la The Inkey List, can help brands build credibility and win over potential skeptics.

For many industries, the means of production will essentially follow the call-response of  “Engineer X in the Design of Y”.

Depending on the context of the desired objective, there will be a line of best fit that optimally coordinates the two variables and denotes product-market-fit. Solving this function, i.e. being able to determine the optimal

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