Sam Blumenthal

Founded by Zhang, an early TikTok investor in 2017, Shop LIT Live received a $6 million seed round led by CRCM Ventures in April 2021. It currently has slightly under 100,000 monthly active users, over 10,000 weekly active users and “thousands” of daily active users, said Zhang. Month-to-month user numbers are growing by 40%, he said. The platform... See more

“That was the moment we realized that livestreaming was going to change everything,” Yuan said. “We were literally dealing with hundreds of customers, just three of us, addressing each customer’s sizing concern and questions.”