Sam Blumenthal

Working with top livestream influencers: Brands will strengthen their cooperation with local influencers at key points, such as shopping festivals and new product launches, to achieve sales and product explosion. Brands can tap the mega audience of well-known influencers.

Cryptovoxels, another virtual world project, took a somewhat leaner approach. Launching with a very simple webVR experience in mid-2018 and led by a single developer, CryptoVoxels has gradually expanded its universe, careful not to sell more land than exceeds demand. Today, CryptoVoxels has done over 1,700 ETH in volume and the average price of... See more

The intimacy and immediacy of watching videos on a phone screen (how about 70% of YouTube viewers watch) helps creators connect with their audiences, opening opportunities for making money beyond just a cut of ad revenue. Sergey Vashketov films his two sons, Vlad and Niki, who make wildly popular videos for kids. The boys dress up in costumes, play... See more

Instagram’s livestream shopping feature is now over a year old, and beauty brand adoption has become widespread.  On September 19, Instagram concluded its “10+ Days of Live Shopping” campaign featuring a range of consumer brands, including many in the beauty and fashion categories. Beauty participants included one of the first Instagram livestream... See more

The daily check-in is a feature, prominently featured in the centre of the home page. It encourages daily usage by rewarding users with redeemable points each time he or she checks into Pinduoduo. The user experience is laid out in the image below. First, the user clicks the yellow icon to administer a check-in. Each time the user checks-in they... See more

Douyin Livestream Emerges As The New Capital For DTC Brands. Inside Douyin livestreaming: The difference between social commerce and traditional e-commerce is that social commerce is largely developed around social content, instead of the product. Douyin boasts 600 million daily active users with strong purchasing power. Douyin livestream... See more

For many industries, the means of production will essentially follow the call-response of  “Engineer X in the Design of Y”.

Depending on the context of the desired objective, there will be a line of best fit that optimally coordinates the two variables and denotes product-market-fit. Solving this function, i.e. being able to determine the optimal

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