Sam Blumenthal

While beauty brands may be new to Twitch, many Twitch streamers are already avid beauty fans. According to Neto, “Beauty content has already been part of Twitch, but beauty brands only now have started to understand and embrace it,” noting the enthusiasm that cosplay influencers have for beauty and that the idea of “nerdish” gamers is a stereotype.

The third-largest NFT “asset class” (after gaming and digital art) is naming services, similar to “.com” domain names but based on decentralized technology. Ethereum Name Service, which launched in May 2017 and is funded by the Ethereum Foundation, had 170,000 ETH locked up from 2017 – 2018 in names (successful bids are locked up in a contract so... See more

In livestreaming e-commerce, however, AI hosts are still new players, according to experts from e-commerce platform Alibaba.