Sam Blumenthal

Working with top livestream influencers: Brands will strengthen their cooperation with local influencers at key points, such as shopping festivals and new product launches, to achieve sales and product explosion. Brands can tap the mega audience of well-known influencers.

Brands’ original livestreams, as opposed to those created by influencers, have surged since 2019, as an increasing number of brands have mastered the popular medium to connect with Chinese consumers. Some companies have even invited celebrities or their CEOs and senior executives to appear on camera to answer viewers’ questions. Others, like Dior... See more

“A lot of people have been wanting some sort of game that takes place in a fantasy realm, or a science-fiction realm,” he told me. “They want it to be compatible with with other realms. They want to be able to build on top of that. They want to know that the items that they have will always be with them. [I was] just kind of building in that... See more

The third-largest NFT “asset class” (after gaming and digital art) is naming services, similar to “.com” domain names but based on decentralized technology. Ethereum Name Service, which launched in May 2017 and is funded by the Ethereum Foundation, had 170,000 ETH locked up from 2017 – 2018 in names (successful bids are locked up in a contract so... See more