Sam Blumenthal

Tophatter’s games are reminiscent of the mini-games that have appeared for the past few years on Chinese e-commerce apps. One of the earliest examples is Alipay’s “Ant Forest,” which was launched in 2016, and gives users points that they can use to plant virtual trees each time they pay for, say, public transit. Most other mini-games, however, have... See more

“Shopping is a sport in China,” said Coresight CEO Deborah Weinswig. “And this is a consumer who prides themselves on research before they buy something.”