Sam Blumenthal

Creative works are social objects in the fullest sense — they exist in a nexus of social, cultural, and legal links to other people and things, and they are only valuable to the extent they can fully participate in their whole context. Rights regimes restrict known rights, but also create rights if they are well designed, driving generativity.

For an IP product, part or output to have commercial value, it must create utility for fans — individuals with no ownership interest in the IP who gain utility through consumption.