Sam Blumenthal

Participation in the Propose phase within a network spans from centralized to decentralized, describing how widely distributed the power to add options to the network’s agenda is.  In networks where the agenda is informal and doesn’t define which actions can be executed, the power to propose is influential rather than fundamental. Proposals do... See more

On Instagram, Olaplex has long defended its reputation for quality via a robust network of affiliated stylists. But the brand has taken over TikTok with a different approach, owing its prominence largely to organic endorsements from amateur beauty and lifestyle creators. In contrast to Instagram content from haircare professionals, which tends to f... See more

The daily check-in is a simple yet brilliant feature that encourages users to engage with Pinduoduo on a daily basis. While each check-in does not generate revenue for Pinduoduo, the product experience eventually ties back to commerce if/when users redeem their vouchers. This theoretically should yield a higher customer lifetime value for Pinduoduo... See more