Sam Blumenthal

Brand-owned livestreams: A regular campaign used to garner users, increase loyalty, marketing and promotion, and answer questions from audiences in real-time. Self-running livestream is a long-term day-to-day operational strategy for brands to educate their potential consumers and activate existing customers.

Since this essay is targeting at startups, I’m going to mostly focus on the first few stages of the framework and the skills that it implies for your new hire. If you look at each stage, they roughly imply a different set of problems you are trying to face – first, finding product/market fit and building the initial “atomic network” — a stable set... See more

While the shopping habits of different cultures may differ, younger consumers, regardless of where they live, are similar in how they use social media to connect. Livestreaming taps into that trait because, unlike the shopping channel model, it gives viewers the ability to have a two-way conversation with the host, said Alessandro Bogliari,... See more