Sam Blumenthal

The brand is joining a growing contingent of beauty brands becoming active with esports and Twitch as gaming use skyrocketed during the pandemic. In 2021, 45% of gamers identify as female. Charlotte Tilbury announced its new partnership with the Girlgamer Esports Festival last week, while in June, NYX Professional Makeup became the official beauty... See more

The average time users spend on Versihop has gone up 50% since the live video update, and the streams are generating a 4x higher conversion than the overall rate. Khan views video as a means of helping shoppers to discover the independent brands the platform specializes in. Verishop does not provide user or sales numbers, but its base is 80% female... See more

Through computer vision-powered object detection, hair pattern search enables Pinners to refine hair searches by six different hair patterns: protective, coily, curly, wavy, straight, and shaved/bald. Over the coming weeks, Pinners can search for a broad hair term like "summer hairstyles,” "glam hair,” or "short hair,” and narrow their results by... See more

Successful businesses end up gaining market traction with paying customers, and then get on the radar of dashboards that measure visits, sales, upsell and cross-sell, Nour said via email.  That’s when the rollup or aggregator companies, which have assembled deep domain expertise in merchandising, branding, packaging, scale, supply chain and... See more