Sam Blumenthal

Once creators have earned consumers’ attention in a crowded bar called Twitch or Facebook, BYOA is the creator version of: “let’s get out of here, I know a spot😉”.  OnlyFans has grown on the back of Reddit as a free marketing channel, where adult content creators market themselves through popular R-rated subreddits. Reddit itself is not conducive... See more

Influencers do, in fact, affect the purchasing decision of many Gen Zers. Almost half of them purchased something based on an influencer’s recommendation, according to a 2020 study from Kantar.

User growth is driven by social promotions on other platforms, and it is especially useful when major public-facing influencers promote their upcoming Shop LIT livestreams on their Instagram accounts, said Zhang. The app also has a special reward center that awards “coins” to users for inviting friends to join the app, write a review or follow it... See more

Mystery box products have largely migrated to the U.S. from China, where the phenomenon ballooned into a multi-billion-dollar business over the last few years. The Chinese toy company Pop Mart, for instance, has built an empire out of bundling figurine into “mystery toy” boxes. Those boxes sell for about $9 each, and they have become the company’s... See more

On Listening to the Private Markets, Amazon Aggregators & More