Sam Blumenthal

Still, many creators may look elsewhere to monetize their content through memberships, one-time payments, or merch sales. Some say services like Patreon or Cameo give creators more control and independence. “I’m always wary of putting all your eggs in one basket,” says Weinstein of Underscore Talent.

Working with top livestream influencers: Brands will strengthen their cooperation with local influencers at key points, such as shopping festivals and new product launches, to achieve sales and product explosion. Brands can tap the mega audience of well-known influencers.

Livestream shopping is an emerging trend that combines livestreaming, a feature that can be found on a majority of social media platforms, with the ability to purchase products directly from the livestream. In this way, it provides consumers with a more engaging experience than just clicking and filling a virtual shopping cart. Livestream shopping... See more