Sam Blumenthal

Douyin Livestream Emerges As The New Capital For DTC Brands. Inside Douyin livestreaming: The difference between social commerce and traditional e-commerce is that social commerce is largely developed around social content, instead of the product. Douyin boasts 600 million daily active users with strong purchasing power. Douyin livestream... See more

According to Gordon, what makes mystery boxes such effective marketing is not only that “people love mystery” — it’s also that the experience of unboxing is so shareable and reproduceable. When someone watches a 5 Surprise unboxing on TikTok, he said, “people then want to experience that for themselves.”

And with Escape Velocity, we see the emergence of the classic “Growth Team” that the big companies have.  Escape Velocity,  Goal: Scaling up growth across many efforts and channels,  Roadmap: Multiple growth strategies — primarily 2 or 3 — that work in concert to grow the product to millions or tens of millions of users,  Outcomes: Multiple... See more

“Shopping is a sport in China,” said Coresight CEO Deborah Weinswig. “And this is a consumer who prides themselves on research before they buy something.”

“A major trend going forward will be elevated livestream experiences,” said Alibaba Group Vice President Yu Feng, who oversees content e-commerce at Taobao. “More and more consumers have adopted livestreaming as a way to shop. It has become an irreversible trend and, at the same time, an increasingly competitive space.”

The Lens Protocol is a Web3, smart contracts-based social graph on the Polygon Proof-of-Stake blockchain designed to empower creators to own the links between themselves and their community, forming a fully composable, user-owned social graph. The protocol is built from the ground up with modularity in mind, allowing new features to be added while... See more