Sam Blumenthal

"After using the AI broadcaster, we noticed record views every day," said Xiang Jing, who is in charge of Philips outlet on the Tmall shopping platform, adding that nearly 80,000 people watched the livestream during the peak hours.

Consumers feel empowered and perceive greater value when receiving currency in their app instead of recieving points. For many, brands are an identity symbol. Let's say Gucci identifies you as an ambassador and airdrops Gucci tokens to you as a thank you for posting positively about the brand across social media using your “GucciCoin” public tag.... See more

So the parsimonious mental model of an NFT based on what we’ve discussed so far is that it is a promiscuous and vacuous digital social object. A thing that contains no substance itself, not even reliable pointing properties, but has an identity and can be traded, transferred, mixed and matched indiscriminately with other things in a social context.