Sam Blumenthal

Crypto, and specifically NFTs (non-fungible tokens), can accelerate the trend of creators monetizing directly with their fans. Social platforms will continue to be useful for building audiences (although these too should probably be replaced with superior decentralized alternatives), but creators can increasingly rely on other methods including... See more

Brand-owned livestreams: A regular campaign used to garner users, increase loyalty, marketing and promotion, and answer questions from audiences in real-time. Self-running livestream is a long-term day-to-day operational strategy for brands to educate their potential consumers and activate existing customers.