Sam Blumenthal

Bring Your Own Audience (BYOA) platforms focus on enabling value generation for creators who lead an existing fan base there.  BYOA’s core value is not top of funnel discovery, there is no algorithm creators have to dance around to get eyeballs. With BYOA, the creator’s job is to drive traffic to the BYOA platform, and the platform’s job is to... See more

The Chinese couple, based in New York City, was asked to showcase via Taobao Live a $43 million townhouse on the Upper East Side. They had more than 110,000 people tune in to their first livestreaming event, where they strolled the multilevel building and pointed to key features and tested amenities. Afterward, they received 43 inquires from... See more