Sam Blumenthal
@samblumenthal
Sam Blumenthal
@samblumenthal
IP and Media Studies



Analytics and
The reality is, all marketing spend, from PR to Facebook direct response ads, create a context that acquires a consumer.
In eCommerce, there is no such thing as 'direct response'. A user may interact or click on an ad, but more times than not, the transaction happens later. There is also no such thing as organic traffic or revenue. Somewhere
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Crypto and
For many industries, the means of production will essentially follow the call-response of “Engineer X in the Design of Y”.
Depending on the context of the desired objective, there will be a line of best fit that optimally coordinates the two variables and denotes product-market-fit. Solving this function, i.e. being able to determine the optimal
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