Sam Blumenthal

Pinduoduo found room in e-commerce, not as a competitor to search-based websites like JD, but as a new e-commerce platform focused on interactive and social shopping experiences online. Social shopping may seem like a new concept, but the reality is that in the physical world, shopping is meant to be “interactive and fun” and purchases are... See more

The prevailing standard is a 30% platform cut, which is accompanied by another 30% Apple Store / Google Play tax if purchases are made in app.  This has led to the new wave of standalone utilities such as Kofi, micro-tipping services offering more favorable revenue sharing terms for creators.  The most recent features from big platforms seem to... See more

Consumers feel empowered and perceive greater value when receiving currency in their app instead of recieving points. For many, brands are an identity symbol. Let's say Gucci identifies you as an ambassador and airdrops Gucci tokens to you as a thank you for posting positively about the brand across social media using your “GucciCoin” public tag.... See more