Sam Blumenthal

Synthetic media allows brands to have lifelike digital mascots. Instead of an animated Ronald McDonald, customers could interact with a virtual recreation.  Digital characters will also populate stores: imagine a virtual person taking your order at a fast food drive-thru or answering your questions at the Apple Store. Artificial intelligence will... See more

Impossible to Possible, Cell-Cultured Meat, and the Radical Future of Food

'Livestreaming as a distribution channel' monetisation strategies  This is what an e-commerce livestream looks like on Taobao:  The livestream host is showing off the new skirt while reading comments from viewers about how the clothes will fit on different frames. Clicking on the basket sign takes me to a check-out while the stream is still... See more