Sam Blumenthal
@samblumenthal
Sam Blumenthal
Everyone wants to talk metaverse, but what about advertising?
Compounding Thoughts • Facebook's Future
IP and Media Studies
Solving the Personalization & Scale Paradox
Compounding Thoughts • Synthetic Media
Analytics and
The reality is, all marketing spend, from PR to Facebook direct response ads, create a context that acquires a consumer.
In eCommerce, there is no such thing as 'direct response'. A user may interact or click on an ad, but more times than not, the transaction happens later. There is also no such thing as organic traffic or revenue. Somewhere
... See moreSam Blumenthal • How the Sausage Gets Made: Digital Marketing & Attribution
Crypto and
For many industries, the means of production will essentially follow the call-response of “Engineer X in the Design of Y”.
Depending on the context of the desired objective, there will be a line of best fit that optimally coordinates the two variables and denotes product-market-fit. Solving this function, i.e. being able to determine the optimal
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