Sam Blumenthal

The Importance of Stories, Euphoria, Self-Expression, Sexuality & Generational Tension

How to win on TikTok: • Use Caution With #SponCon. Influencers and consumers on TikTok tend to be distrustful of content that appears overly transactional, so it’s important for brands to prioritize inspiring authentic enthusiasm, rather than leaning heavily on sponsored activities. When possible, use paid activations to elicit an organic response,... See more

Pinduoduo found room in e-commerce, not as a competitor to search-based websites like JD, but as a new e-commerce platform focused on interactive and social shopping experiences online. Social shopping may seem like a new concept, but the reality is that in the physical world, shopping is meant to be “interactive and fun” and purchases are... See more

On Listening to the Private Markets, Amazon Aggregators & More

One question I had is whether you can build giant fictional worlds this way. Right now the NFT market is full of speculators hoping to flip their acquisitions for a quick profit. There is more than a little of the mania that fueled this winter’s meme stock enthusiasm to be found on the crypto Discords. (More than a little cynicism among the... See more