Sam Blumenthal

The backdrop for Tophatter’s new approach is gaming’s overall rise in the U.S., which has pushed retailers and brands to experiment with gaming-adjacent platforms like Twitch. (Twitch has nearly tripled the number of monthly broadcasts it has hosted since 2019, bringing it up to 9.7 million monthly streams today.) In-game transactions, called... See more

From 2019 to 2020, deepfake videos grew 6,820x (!), from 14,678 videos to 100 million videos. They began to invade mainstream internet platforms. Tom Cruise, for example, isn’t on TikTok. But you’d be forgiven for thinking he is: the account @deeptomcruise posts (very convincing) deepfakes of Tom Cruise.

Brands, agencies, and third-party sellers are pumping investment into Amazon Advertising. Targeting shoppers with ads on Amazon allows sellers to reach potential customers when they are ready to buy, and it’s a strategy most sellers employ already; 75% of sellers (first-party (1P), third-party (3P) and agency) use at least one type of Amazon... See more