Sam Blumenthal
@samblumenthal
Sam Blumenthal
• Embrace Opportunities for Edutainment. TikTok’s short-form video format isn’t just addictive—it offers brands a unique opportunity to educate consumers about their products. Additionally, teaming up with TikTok beauty and fashion experts, à la The Inkey List, can help brands build credibility and win over potential skeptics.
Tribe Dynamics • July Beauty and Fashion Rankings: Beauty and Fashion Brands Rev Up TikTok’s Influencer Marketing Engine
social commerce and
The desire for good advice drives Chinese consumers to turn to experts. In China, “even farmers have become influencers,” Weinswig said. “People will buy their groceries from a farmer on a livestream.”
CNBC • Singles Day sales to get tremendous lift from livestream events, as U.S. retailers play catch-up
In addition to allowing creators to sell monthly memberships and merchandise, both physical and digital, YouTube will soon set up a system for one-time payments, like a tip jar. Not all videos cover hot topics, and a tip jar is way for viewers to show appreciation to a creator they don’t watch regularly. YouTube is also a repository for millions of... See more