Sam Blumenthal

User growth is driven by social promotions on other platforms, and it is especially useful when major public-facing influencers promote their upcoming Shop LIT livestreams on their Instagram accounts, said Zhang. The app also has a special reward center that awards “coins” to users for inviting friends to join the app, write a review or follow it... See more

While the shopping habits of different cultures may differ, younger consumers, regardless of where they live, are similar in how they use social media to connect. Livestreaming taps into that trait because, unlike the shopping channel model, it gives viewers the ability to have a two-way conversation with the host, said Alessandro Bogliari,... See more

The most exciting element of CryptoVoxels (as well as Decentraland) is the ability to show off your NFTs inside of the world. Collectible enthusiasts have created CryptoKitty museums, cyberpunk art galleries, an NFT advent calendar, towers populated with the top NFT projects, and in-world stores where you can purchase wearable items for your... See more

Since Blitmap’s launch, Hofmann had been thinking about other novel ways to promote the creation of blockchain-based art and communities to surround them. One idea he had was to let people create (or “mint,” in blockchain-speak) NFTs based on his random-item generator for free — essentially just to see what would happen. He would not provide any... See more

Young viewers “have a strong connection to our boys; they wanted to dress like them and play along,” Vashketov says. “They believe Vlad and Niki to be their friends. Creating merchandise was a very natural and organic step for our brand.” After selling T-shirts and blankets, the family is branching out. Up next: toy lines from Playmates and Zuru... See more