Sam Blumenthal

“That was the moment we realized that livestreaming was going to change everything,” Yuan said. “We were literally dealing with hundreds of customers, just three of us, addressing each customer’s sizing concern and questions.”

As online video platforms seek a business model beyond advertising, and short videos start to look more and more like commercials, it turns out that commerce may be video’s killer app. And not only could video apps become ecommerce apps, but all ecommerce apps may also have to become video apps. Various platforms from China show us how this can be... See more