Sam Blumenthal
@samblumenthal
Sam Blumenthal
"After using the AI broadcaster, we noticed record views every day," said Xiang Jing, who is in charge of Philips outlet on the Tmall shopping platform, adding that nearly 80,000 people watched the livestream during the peak hours.
China Daily • AI hosts fuel China's livestream shopping boom
There’s no true equivalent to Taobao Live in America, and so the U.S. is still playing catch-up.
CNBC • Singles Day sales to get tremendous lift from livestream events, as U.S. retailers play catch-up
In a world of branded quasi-commodity products like coffee with little barriers to entry, the social interaction — or atmosphere of the store’s community — is ultimately what differentiates a brand and creates defensibility.
Sam Blumenthal • Social Retail: Immersion & Serendipity
Bring Your Own Audience (BYOA) platforms focus on enabling value generation for creators who lead an existing fan base there. BYOA’s core value is not top of funnel discovery, there is no algorithm creators have to dance around to get eyeballs. With BYOA, the creator’s job is to drive traffic to the BYOA platform, and the platform’s job is to... See more