Sam Blumenthal

Stories act as the electromagnetic force that puts these collisions in motion. It convinces ideas of different charges to collide instead of repel. It coaxes the stern, unforgiving laws of physics with a sprinkle of alchemy that turns energy into serendipity, fission into magic.

Creative works are social objects in the fullest sense — they exist in a nexus of social, cultural, and legal links to other people and things, and they are only valuable to the extent they can fully participate in their whole context. Rights regimes restrict known rights, but also create rights if they are well designed, driving generativity.

As online video platforms seek a business model beyond advertising, and short videos start to look more and more like commercials, it turns out that commerce may be video’s killer app. And not only could video apps become ecommerce apps, but all ecommerce apps may also have to become video apps. Various platforms from China show us how this can be... See more

Shop LIT’s successful livestream formats include exclusive promotions, product launch announcements and seasonal sales, said Zhang. The platform is integrated with Shopify and can be accessed via the Shopify app store to list products. Each purchase on the app is fulfilled by the individual participating brand. While the app earns revenue from... See more