Sam Blumenthal
@samblumenthal
Sam Blumenthal
In a world of branded quasi-commodity products like coffee with little barriers to entry, the social interaction — or atmosphere of the store’s community — is ultimately what differentiates a brand and creates defensibility.
Sam Blumenthal • Social Retail: Immersion & Serendipity
In fashion livestreams, viewers can use chat to ask influencers questions about sizing, request close-ups of fabrics, or discuss what accessories would look good with each outfit. Platforms can further enhances this experience by adding features such as bulletins announcing product lotteries when the stream reaches a certain number of likes, or an... See more
Avery Segal • Ecommerce as Video’s Killer App | Andreessen Horowitz
Inclusive Brands and
• Let Influencers Run the Show. Because TikTok celebrates and rewards creativity, brands eager to stand out on the platform shouldn’t limit influencers’ artistic liberty. Instead, follow Valentino’s lead by letting content creators take the reins when it comes to planning and producing videos. The resulting content will feel more in keeping with... See more
Tribe Dynamics • July Beauty and Fashion Rankings: Beauty and Fashion Brands Rev Up TikTok’s Influencer Marketing Engine
Web 3.0 and
Future of CPG and
Enterprise SaaS and