Julianne Carell

building great products is less about the product & more about the story people want to tell themselves for using it.

your product isn’t finished when it works. it’s finished when people want to wear the hoodie

taste is now a growth lever

Today’s investors want architects, not just builders. They’re looking for founders with deep domain expertise, a clear vision for product growth, and the ability to adapt using AI. Pitch on reliability, not just your technical chops. And if you’re not already fluent in AI, it’s time to level up.