Kirsten

− Subtraction & Depth

“As platforms combust around us, brands are frantically asking, “Where to next?”.

We’ve done a familiar dance for over a decade: users have jumped from blogs to Myspace to Facebook to Instagram to Snapchat to TikTok, and brands and ads have duly followed, collecting ever more data on our lives along the way. [...]

But what if

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All of this research shows that we are the great masterworks of our own storytelling minds—figments of our own imaginations. We think of ourselves as very stable and real. But our memories constrain our self-creation less than we think, and they are constantly being distorted by our hopes and dreams. Until the day we die, we are living the story of

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