Robin Harford
@robin
I am a multi-disciplinary artist.
Robin Harford
robinharford.com
We don’t choose the whiskey, we choose the image. - David Ogilvy
Good copy starts with good research.
if it doesn't sell, it isn't creative. - David Ogilvy
Tools evolve. Principles are timeless.
First, you have to get comfortable with the idea that your model will always be incomplete and partially wrong. Always. You could spend your entire life refining your understanding of how to write a novel, and you'd still learn more from writing one bad novel than from all that study. The territory is infinitely richer than any map can capture.
The Map Is Not the Territory (and It’s Definitely Not Progress)
Joan Westenberg
“The world doesn’t reward talent; it rewards finished.” — Scott Belsky
Three Wins.
Of course there was something in the tea. I’m a witch.
Yes, China emits more CO2 overall, but that’s because it manufactures goods for the entire world, including Europe and the US. Nearly one-third of China’s emissions come from products exported to Western markets.
Per person, China’s CO2 emissions are less than half of America’s and close to the EU average. And while the West outsourced its heavy... See more
Per person, China’s CO2 emissions are less than half of America’s and close to the EU average. And while the West outsourced its heavy... See more