Robert Gonsalves

I hadn’t asked questions like:

“Who is going to use this dashboard?”

“What decisions will this help them make?”

“Why does this information matter to them?”

That’s the power of collaboration, asking questions before the start of a project and seeking feedback on completion.

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20+ AI Marketing Stats You Wish You Knew Sooner

by Brooke Grief

on October 4, 2023

While artificial intelligence (AI) and machine learning (ML) technologies have a long history, they have leaped to the forefront of everyone’s attention this year with the rise of generative AI tools like ChatGPT. Case in point: people’s interest in the topic of arti... See more

high-value advice, in general), is about insight .

Insight requires context, nuance, and judgment.

• What are you trying to accomplish?


• What's your timeframe?


• What other constraints should I be aware of?


• Do you have more time to invest than money, or more money to invest than time?


• What do you love?


• What do you hate?


• What will you say you'll do?


• What will y

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