Collections

the creative process typically involves three steps: Collecting: Gathering interesting ideas Connecting: Drawing connections and organizing materia

There are two modes of information discovery: foraging and hunting. Foraging is passive. You don’t have a clear goal; you just wander and scroll until

Here are some ways to put second-order thinking into practice today. Always ask yourself, “And then what?” Think across time — What do the cons

Many of the simple market opportunities, the easy and obvious things, are either dominated by pseudo-monopolies, like Google, or are blood baths fille

The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outc

Think of all the things you do on a daily basis. Anything done more than once has potential for a product or service to improve the process. For me, o

Step 2: Find $1,000,000 worth of customers. Now that you’ve found an idea that people are willing to spend money on, it’s time to assess whether there