The 2026 Keynote Speaker Readiness Checklist: Where Getting Booked And Growing Your Speaking Business Begins | SpeakrBrand - Digital Marketing for Keynote Speakers
Gall’s law says: “ A complex system that works is invariably found to have evolved from a simple system that worked. A complex system designed from scratch never works and cannot be patched up to make it work. You have to start over with a working simple system. ” [John Gall p.52]
Marchetti’s Constant is the idea that throughout human history, from cave dwellers to ancient Greeks to 21st century Londoners, people tend to commute for about an hour a day — 30 minutes out, 30 minutes home. So faster travel leads to longer distances, not less time. [Cesare Marchetti, plus a 2025 update]