The opposite of the shotgun approach is the "sniper" approach. It means getting super-clear on who our target client or customer is, and aiming directly for them. Setting up a booth at an event where we know our ideal byuers are going to be. Sending our portfolio directly to the companies or brands we want to work with. The approach will look... See more
Cut a chrysalis open and you will find a rotting caterpillar. What you will never find is that mythical creature, half caterpillar, half butterfly… No, the process of transformation consists almost entirely of decay.
The template is a simple Notion doc that you can duplicate and customize. I estimate that it will take you between 10 and 20 minutes to complete: https://erwanderlyn.notion.site/Go-to-market-strategy-template-922cd48b7d8e4ff8bbd37711d9fea71d