Underminers - a guide to subverting the machine by Keith Farnish
You know what? I'm no longer doing things that don't light me up.
What feels interesting?
What feels exciting?
What's my curiosity saying?
It's so easy to listen to other people's advice and opinions, following the direction of the "experts." But what could be more expert than our own inner wisdom?
The opposite of the shotgun approach is the "sniper" approach. It means getting super-clear on who our target client or customer is, and aiming directly for them. Setting up a booth at an event where we know our ideal byuers are going to be. Sending our portfolio directly to the companies or brands we want to work with. The approach will look... See more