Renee De Four

The opposite of the shotgun approach is the "sniper" approach. It means getting super-clear on who our target client or customer is, and aiming directly for them. Setting up a booth at an event where we know our ideal byuers are going to be. Sending our portfolio directly to the companies or brands we want to work with. The approach will look... See more

And in a move that can only be described as digital self-flagellation, I'm manually importing my Readwise highlights. Why? Because I'm a masochist, obviously.

But the question isn't what's going to work? The question is, is this in alignment? Is this going to grow me? Is this going to keep me on the path of higher self? Or is this going to put me in a position where I've created something that is not sustainable? Because it is a decision I made from a trauma response from scarcity versus abundance and... See more