The template is a simple Notion doc that you can duplicate and customize. I estimate that it will take you between 10 and 20 minutes to complete: https://erwanderlyn.notion.site/Go-to-market-strategy-template-922cd48b7d8e4ff8bbd37711d9fea71d
The opposite of the shotgun approach is the "sniper" approach. It means getting super-clear on who our target client or customer is, and aiming directly for them. Setting up a booth at an event where we know our ideal byuers are going to be. Sending our portfolio directly to the companies or brands we want to work with. The approach will look... See more
You know, tools, methods, and systems - they’re all a reflection of your thinking. So without understanding the underlying principles, without understanding why things work, they won’t save you.
Whenever possible (and it’s almost always possible), have someone do a day or two of work with you before you hire her; you can do this at night or on the weekends.