Renee De Four

The opposite of the shotgun approach is the "sniper" approach. It means getting super-clear on who our target client or customer is, and aiming directly for them. Setting up a booth at an event where we know our ideal byuers are going to be. Sending our portfolio directly to the companies or brands we want to work with. The approach will look... See more

Whenever possible (and it’s almost always possible), have someone do a day or two of work with you before you hire her; you can do this at night or on the weekends.