Renee De Four

Whenever possible (and it’s almost always possible), have someone do a day or two of work with you before you hire her; you can do this at night or on the weekends.

The opposite of the shotgun approach is the "sniper" approach. It means getting super-clear on who our target client or customer is, and aiming directly for them. Setting up a booth at an event where we know our ideal byuers are going to be. Sending our portfolio directly to the companies or brands we want to work with. The approach will look diffe... See more

personal corpus—our collection of information, thoughts, ideas and organised works.

Corpus is a collection, group, or body of writings. A collection of works on a single topic, or by a single author.

I propose a Corpus Proprius is the aggregation of all the things we know, things we wrote about, ideas we had, observations we observed.

Everything.

boorishness

What artists NEED to do is work on their craft, build a body of work, and show that work to people. And there are better options for showing your work than social media. Having a website is a good start. Doing PR and having an email list is even better.

It’s not that sexy new PM tool. That’s a shiny object, distracting you from the real problem.

It starts with process and people, and you support that with tools. The simpler, the better.