The opposite of the shotgun approach is the "sniper" approach. It means getting super-clear on who our target client or customer is, and aiming directly for them. Setting up a booth at an event where we know our ideal byuers are going to be. Sending our portfolio directly to the companies or brands we want to work with. The approach will look... See more
The template is a simple Notion doc that you can duplicate and customize. I estimate that it will take you between 10 and 20 minutes to complete: https://erwanderlyn.notion.site/Go-to-market-strategy-template-922cd48b7d8e4ff8bbd37711d9fea71d