The template is a simple Notion doc that you can duplicate and customize. I estimate that it will take you between 10 and 20 minutes to complete: https://erwanderlyn.notion.site/Go-to-market-strategy-template-922cd48b7d8e4ff8bbd37711d9fea71d
The opposite of the shotgun approach is the "sniper" approach. It means getting super-clear on who our target client or customer is, and aiming directly for them. Setting up a booth at an event where we know our ideal byuers are going to be. Sending our portfolio directly to the companies or brands we want to work with. The approach will look... See more
Of course, my business didn’t grow much. But my soul didn’t seem to give a damn. The universe always made sure I had money when I needed it, put me in rooms to provide the right opportunities to level the fuck up, and made me look into the mirror until I saw the truth for what it was.