Andrew Reeves
@reevesy
Andrew Reeves
Balance buckets
If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.
The Elegance of Nothing
Certainty - Making your customers feel secure about the quality and longevity of your product reduces the fear of disappointment or the need to frequently replace the item.
Variety - Owning items that introduce a sense of novelty to a person's life satisfies their need for variety and can make them feel more excited.
Significance - Owning something c... See more
Variety - Owning items that introduce a sense of novelty to a person's life satisfies their need for variety and can make them feel more excited.
Significance - Owning something c... See more
Superhuman
to be successful, you have to have the combination between modernity and timelessness.
KG • Letter #100: Bernard Arnault (2016)
Luxury beliefs have, to a large extent, replaced luxury goods.
Rob Henderson • Luxury Beliefs Are Status Symbols
The Distance Model of Status and Brands: Columbia Professor Silvia Bellezza came and spoke to us at Exposure.. It's the idea that old status signifiers used to go upmarket (more money, more access, more time) but when all of that has become democratized, our new model of status is about gaining distance from the mainstream. It so eloquently explain
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