Andrew Reeves
@reevesy
Andrew Reeves
A luxury brand would have a hidden curriculum
the secret of new york is that it only really works at the extremes
not that the rich or the poor have it easy, but the middle is where the city quietly grinds you down. the rich float above the city, insulated by square footage and silence, moving through private doors. the poor learn how to make the city bend. they split rooms and meals and jump
... See moreOh and lastly, as for Skibidi; of course a meme that doesn’t make sense represents a generation who’s growing up in a world which doesn’t make sense. How fitting and somehow unsurprising.
https://zine.kleinkleinklein.com/p/julia-dixon?r=1fmre&utm_campaign=post&utm_medium=web
The boring discomfort or ordinary life
If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.
The Elegance of Nothing
Certainty - Making your customers feel secure about the quality and longevity of your product reduces the fear of disappointment or the need to frequently replace the item.
Variety - Owning items that introduce a sense of novelty to a person's life satisfies their need for variety and can make them feel more excited.
Significance - Owning something... See more
Variety - Owning items that introduce a sense of novelty to a person's life satisfies their need for variety and can make them feel more excited.
Significance - Owning something... See more