Andrew Reeves

My claim is that luxury goods are gradually becoming a noisier signal of one's position in society. This isn't to say that they don't still confer status — they clearly do. People still buy material items to signal their status. But because they've become a noisier signal over time, people are starting to signal their status with their beliefs and... See more

My overarching thesis is that we are at the early stages of a multi-decade super-cycle of retail empowerment driven by the fact that “consumption, culture and community” are now tradeable assets. Consumption is no longer ephemeral, but persistent. No longer private, but communal. No longer limitless, but scarce. Consumption is, for the first time,... See more

We are living through a pandemic of selfing — rampant self-celebration that mistakes applause for connection, likes for love. Social media companies are capitalizing on our native need for affirmation, exploiting our compromised immunity to manipulation at every turn: algorithms prioritizing selfies over sunflowers, algorithms amplifying the word... See more