Andrew Reeves

"It's not what a movie is about, it's how it is about it." - Roger Ebert applies to every creative project

Well, the Marriage Pact, an annual matching ritual that has become popular on nearly 90 college campuses around the U.S., has turned that dusty cliche into fun. And a few couples have found lasting love. Nearly half a million students have participated since the pact first rolled out at... See more

Certainty - Making your customers feel secure about the quality and longevity of your product reduces the fear of disappointment or the need to frequently replace the item.

Variety - Owning items that introduce a sense of novelty to a person's life satisfies their need for variety and can make them feel more excited.

Significance - Owning something... See more