Andrew Reeves
@reevesy
Andrew Reeves
@reevesy
A luxury brand would have a hidden curriculum
The dynamics of cool.
If we’re to resist the gravity well of banality, extract ourselves from of the containers of the past, escape the stifling grip of pre-packaged thinking, refuse to be complicit in the astro-turfing of culture, and create better, desired futures rather than merely slipstream into default ones, then what we really need is imagination. And the recognition that in the quest for transformation, this is the primary working method of strategy.
The boring discomfort or ordinary life
Joy is an essential ingredient to surviving and thriving in a world full of darkness and bad news.
Students aren’t cheating because AI made it easier—they’re cheating because, for generations, we’ve taught them that the grade is more important than the knowledge — Terry Underwood
