Andrew Reeves
@reevesy
Andrew Reeves
Curation is a form of positional scarcity that we get whenever there’s an abundance of choice of something, and the average consumer needs help finding what they’d specifically like
Alex Danco • Positional Scarcity
Scarcity makes the product appealing and curation sets it apart
Certainty - Making your customers feel secure about the quality and longevity of your product reduces the fear of disappointment or the need to frequently replace the item.
Variety - Owning items that introduce a sense of novelty to a person's life satisfies their need for variety and can make them feel more excited.
Significance - Owning something c... See more
Variety - Owning items that introduce a sense of novelty to a person's life satisfies their need for variety and can make them feel more excited.
Significance - Owning something c... See more
Superhuman
23: Pain, Sacrifice, and Our New Status Symbols
conceptbureau.com
No longer are we obsessed with flaunting material possessions and extravagant experiences; instead, we’re witnessing the rise of people showcasing their unwavering dedication to self-work, vulnerability and personal growth.
A Tribute to the 80s
vimeo.comA tribute to the 80s
“Sludge” videos are characterized by the simultaneous playing of multiple clips at once — Family Guy, ASMR slime, and Subway Surfer are some of the most common.
It’s worth calling out the utility of this sludge. The purpose is to offer a more pleasing, dopamine-heavy augmentation to the original content. It’s a sugarcoat to make the “bland” go down.
Joy is always a surprise, and often a decision.
Anne Lamott • Almost Everything: Notes on Hope
Screenshot 2024-07-18 at 4.57.17 PM
A man proposes an advertising campaign for his cooperative donut business, focusing on its communal ownership model, but is advised to prioritize the product over the philosophy.
LinkJoy is the energy that happens in freedom from mindsets.