RP

We call it a belief system because it's more than a collection of values. It's how we see the world and what is missing.

1. Make stuff you use every day—it makes for a better life.

2. Make it better—do less if you need to.

3. Nothing is finished—everything can be rethought.

4. Think small—make one small part of the world as it should be.

5. Slow down—put in the time &

Sublime is an ethos-driven company.

Here is what we believe:

Intention > Attention

• The destruction of our attention compromises our ability to make sustained progress on anything worthwhile. 

• You don’t need to go live in a cabin or swear off Netflix. You just have to live more deliberately. 

• We are entering the post-information age. The barrier is no

Traveler, there is no path

By Antonio Machado

Traveler, your footprints

Are the path and nothing more;

Traveler, there is no path,

The path is made by walking.

By walking the path is made

And when you look back

You’ll see a road

Never to be trodden again.

Traveler, there is no path,

Only trails across the sea…