“I have noticed that when all the lights are on, people tend to talk about what they are doing — their outer lives. Sitting round in candlelight or firelight, people start to talk about how they are feeling – their inner lives. They speak subjectively, they argue less, there are longer pauses.
To sit alone without any electric light is curiously... See more
The strongest link was to be found among thrillers, comedies and dramas. The data suggests that for movies like these, it’s a bad idea to leave audiences confused about key plot elements.