When we know a lot about a topic, it can be difficult to write about it in a way that makes sense to the layperson. To improve writing, Cognitive psychologist Steven Pinker suggests several strategies:
Use concrete nouns and refer to tangible things instead of abstractions.
Assume that readers know less about the topic than you do, but are still
whenever something isn’t working, I put my best A players on it immediately because I want to decide as fast as possible whether it’s an execution problem or an idea problem.