Kyle Steinike

It almost always seems expensive to act with the long term in mind, which is why so few people do it.

Anna Wintour with a dose of truth:

“People respond well to those that are sure of what they want. What people hate most is indecision.”

When we know a lot about a topic, it can be difficult to write about it in a way that makes sense to the layperson. To improve writing, Cognitive psychologist Steven Pinker suggests several strategies:

1. Use concrete nouns and refer to tangible things instead of abstractions.


2. Assume that readers know less about the topic than you do, but are still

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