Peter Vu

For many of us, the pandemic didn’t create new factors that ruined our attention – it supercharged the factors that had already been corroding our attention for years. I saw this when I talked with my godson Adam, who I had taken to Memphis. His attention, which had been deteriorating for some time, was now shattered. He was on his phone almost

When you switch between tasks, errors that wouldn’t have happened otherwise start to creep in, because – Earl explained – ‘your brain is error-prone. When you switch from task to task, your brain has to backtrack a little bit and pick up and figure out where it left off’ – and it can’t do that perfectly. Glitches start to occur. ‘Instead of

What do you wish Strategists would do more of?

• “Find opportunities for action, and not just diagnostics.”


• “Choices. Most planning presentations open up possibilities but do not close them. They are exploratory; they analyze issues but never make choices, and for me, strategy is about choosing.”

How do you judge whether a creative brief is good or

If you dream of something worth doing and then simply go to work on it . . . if you think of, detail by detail, what you have to do next, it is a wonderful dream even if the end is a long way off, for there are about five thousand steps to be taken before we realize it; and start making the first ten, and stay making twenty after, it is amazing