Peter Vu

What do you wish Strategists would do more of?

• “Find opportunities for action, and not just diagnostics.”


• “Choices. Most planning presentations open up possibilities but do not close them. They are exploratory; they analyze issues but never make choices, and for me, strategy is about choosing.”

How do you judge whether a creative brief is good or no

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When you switch between tasks, errors that wouldn’t have happened otherwise start to creep in, because – Earl explained – ‘your brain is error-prone. When you switch from task to task, your brain has to backtrack a little bit and pick up and figure out where it left off’ – and it can’t do that perfectly. Glitches start to occur. ‘Instead of spendin

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NC: Well, we are told relentlessly that the world is doomed. The media amplifies this idea to the point of hysteria. We are conditioned to only see the world in terms of oppression and corruption and degradation. To some degree it is hard not be sucked into this torrent of despair, to become hardened and cynical. However, it doesn’t take much to se... See more

It's a common misconception that burnouts come from hard work.  Burnout comes from a felt loss of control and/or impact.  Remember that you can burn out employees (or yourself) with little to no work.