Peter Vu

It's a common misconception that burnouts come from hard work.  Burnout comes from a felt loss of control and/or impact.  Remember that you can burn out employees (or yourself) with little to no work.

NC: Well, we are told relentlessly that the world is doomed. The media amplifies this idea to the point of hysteria. We are conditioned to only see the world in terms of oppression and corruption and degradation. To some degree it is hard not be sucked into this torrent of despair, to become hardened and cynical. However, it doesn’t take much to... See more

What do you wish Strategists would do more of?

• “Find opportunities for action, and not just diagnostics.”


• “Choices. Most planning presentations open up possibilities but do not close them. They are exploratory; they analyze issues but never make choices, and for me, strategy is about choosing.”

How do you judge whether a creative brief is good or

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If you want to change your life,... https://t.co/M5ZbiQYxq5

Normal behavior is forgotten

Normal behavior is forgotten. Only weird behavior survives.

Nobody tells stories of when you did the expected — they only tell stories when you did the unexpected.

Normal behavior costs nothing in the short term — but it disappears into the abyss.

Unconventional behavior costs a social price in the short term — but the

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