Peter Vu

What do you wish Strategists would do more of?

• “Find opportunities for action, and not just diagnostics.”


• “Choices. Most planning presentations open up possibilities but do not close them. They are exploratory; they analyze issues but never make choices, and for me, strategy is about choosing.”

How do you judge whether a creative brief is good or no

For many of us, the pandemic didn’t create new factors that ruined our attention – it supercharged the factors that had already been corroding our attention for years. I saw this when I talked with my godson Adam, who I had taken to Memphis. His attention, which had been deteriorating for some time, was now shattered. He was on his phone almost eve