Pedro Parrachia

You’re talking to a person at a party and his or her attention is elsewhere, annoyingly. How do you get their attention back to you, and then hold it?

For me, that’s the essence of my approach to writing.

‘lore’—it’s a model of knowledge that is able to interface with both reality and fiction.

The real question is, where does scarcity still exist? It exists where it has always existed—in the distribution layer, with the limits on human attention. Artificial intelligence can generate abundance in creation, it can even create new currencies, but it cannot convert attention into currency. Only human beings can do that. 

I’ll go even further... See more

Both True: “The customer is always right” and “The audience doesn’t know what they want”