Packy McCormick

To start, simply write down what unique thing you do, why it matters, and why you’re the only team who could get it done. It needs to be human (no corpo jargon), assertive (no hedging or waffling), and specific (no hand-waving abstractions).

Summing up: Banks’s conception of the Culture is driven by three central ideas. First, there is the thought that, in the future, basic problems of social organization will be given essentially technocratic solutions, and so the competition between cultures will be based upon their viral qualities, not their functional attributes. Second, there is... See more