Packy McCormick
@packym
Not Boring
notboring.coPacky McCormick
Angles that spread usually check the following boxes:
- Surprising — presents unexpected new information or theories
- True — we actually believe it
- Important — has an impact on our behavior
- Relevant — related to domains we care about
- Cool — we think we’ll look impressive for sharing it
Nathan Baschez • How to Write Essays That Spread
Clayton M. Christensen: The New Church of Finance: Deeply held belief systems and complex codes must be changed
Clayton M. Christensendeseret.com
Comms teams are important and necessary, but not sufficient. Mission-driven startups need founder-led comms. Only a founder can be the chief evangelist for their company. By assuming that responsibility and using that power, you can change narratives, change minds, and change the course of history.