Packy McCormick

These are all displacement behaviors, ways of not sitting with the problem.

That is, of course, the argument of every acquired CEO, that the combined entities can do so much more, so much faster, than the company could do on its own.

Comms teams are important and necessary, but not sufficient. Mission-driven startups need founder-led comms. Only a founder can be the chief evangelist for their company. By assuming that responsibility and using that power, you can change narratives, change minds, and change the course of history.