Jakkie DeCorsey
@northernedge
Jakkie DeCorsey
@northernedge

I really like this hoodie type!! And the idea of having just a straight up logo on the back.

This is a great example of how recreation is a preliminary step towards extraction. And how recreation first acts as an impenetrable shield to other claims to the land, but is super flimsy when it comes to extraction uses in the ever present resource/energy crises.
This is also a good demonstration of how when we lean really heavily on corporations to save us, to have our back, to voice and stand up for us⌠they will until thereâs a greater price tag to be had by selling out. We the consumers are just a vehicle for wealth to be created.
âMore importantly, recreation is often a precursor to traditional, and much more ecologically destructive mineral extraction. It is a politically salient justification for obliterating competing claims to land but becomes a flimsy shield in the face of ever-occurring energy and resource crises.â
Marketing the Wilderness, Joseph Whitson
BWCA.

-Marketing the Wilderness, Joseph Whitson.
I really would like to do more research on Native peoples who inhabited this area that I live in, prior to colonization. I have no idea about any of this.

I didnât even know this was part of research. And this so clearly also links to âcolonization of therapyâ points of reference. So interesting. Why have I never heard of this before??
The people that come to see us often have spent a long time only showing up to show the people around them the âshiny partsâ of who they are. The super productive, the ever-kind, the caretaker, the always-on, adventurous, hyper independent type of âshiny partsâ. And they say things like âwell if I wasnât anxious, Iâd be able to do XYZ a lot
... See moreThis connects to land and what itâs talking about on page 12 of âmarketing the wildernessâ book. How we prioritize âshiny partsâ of the land, but then dump garbage all over the ânot shiny partsâ. We sell access to the âshiny partsâ, protect them, idolize them, but we demolish the ânot shiny partsâ.
Like many strategies of settler colonialism, wildernessing is adaptive and is more concerned with the creation of communicable spaces that can be easily marketed rather than maintaining any one specific representation.
Marketing the Wilderness, Jospeh Whitson
Wilderness recreation facilitates the dualistic understanding of humans as separate from Nature. We explore, we experience, we categorize âthisâ as wilderness, untouched, worth preserving, worth connecting to and âthatâ ad wasteland, exploitable and fallen. Then we return home, and we remain just as alienated from the nonhuman world around us as we
... See moreThought provoking and Relationship to Land
Itâs the truth. All these companies set out these beautiful images, or back the most extreme contexts (mountain shredding, huge hikes, climbs in the most picturesque places, etc.) to sell their products. To sell us access. What ends up happening is that we discard the remaining spaces that donât fall into that. We protect and preserve these beautiful spaces, and are sold access to them, and then we trash the rest that doesnât fall into that category.

Ohhhhh shit. This hits right in the fucking FEELS. WOWZAAAAAAAAAA.
My trips to the coffee shop is hard for me because itâs a symbol of fucking permission. HOLY FUCK.