Nneka Jennifer Ngene

If there's one thing I've discovered in recent years it's this. The amount of serendipity that will occur in your life, your Luck Surface Area, is directly proportional to the degree to which you do something you're passionate about combined with the total number of people to whom this is effectively communicated. It's a simple concept, but an extr... See more

The thread that connects business strategy with AI and data infrastructure so they can stop orbiting one another and start driving each other.

Markets don’t shift through features. They shift through myths. If you change what a product means , you change what people need from it. You’re not repositioning a brand—you’re editing the collective story it belongs to.

It’s a reminder that the most powerful brand experiences aren’t always logical, they’re felt . Symbols, sensations, rituals; these are the tools brands are using to open emotional doorways. Not just selling products, but conjuring portals that bypass the rational brain and speak directly to something older, deeper, more human.

A rejection of excessive quantification. A cultural hunger for mystery, ritual, embodiment, and meaning. Our distinctly human magic emerging as our competitive edge.

But long-term success often looks more devotional and meticulous, less flamboyant. It looks like being willing to spend 2 weeks on the thing that most people have a 2 hour attention span for

Your intuition about someone’s foundation is your experience of their psychological resilience. If you are around someone who feels wobbly, you might sense that they have a limited capacity to be with you because they’re too worried about themselves. It might feel like you are responsible for keeping them steady.

By internal architecture, what I mean is, when someone talks to me, what I notice first are the supporting beams propping up their words: the cadence and tone and desire behind them. I hear if they are bored, fascinated, wanting validation or connection. I often feel like I can hear how much they like themselves.

When you have no one to emulate, you build in a language of your own. And when there’s no blueprint other than yourself, you don’t just create; you originate .