Nneka Jennifer Ngene

To reclaim that humanity, we ought to approach life with greater intention, treating curiosity and choice as conscious acts.

“The reason for your complaint lies, it seems to me, in the constraint which your intelligence imposes upon your imagination ... It does not seem beneficial, and it is harmful for the creative work of the mind, if the intelligence inspects too closely the ideas already pouring in, as it were, at the gates.

Start with the feeling. Write it down in the simplest terms possible: a mood, a tension, a question. It could be as vague as “a sense of safety in something chaotic” or as specific as “the atmosphere of a summer gym at night, when the fluorescent lights are too bright and the room feels both empty and alive.”

If there's one thing I've discovered in recent years it's this. The amount of serendipity that will occur in your life, your Luck Surface Area, is directly proportional to the degree to which you do something you're passionate about combined with the total number of people to whom this is effectively communicated. It's a simple concept, but an... See more

The thread that connects business strategy with AI and data infrastructure so they can stop orbiting one another and start driving each other.

Markets don’t shift through features. They shift through myths. If you change what a product means , you change what people need from it. You’re not repositioning a brand—you’re editing the collective story it belongs to.

It’s a reminder that the most powerful brand experiences aren’t always logical, they’re felt . Symbols, sensations, rituals; these are the tools brands are using to open emotional doorways. Not just selling products, but conjuring portals that bypass the rational brain and speak directly to something older, deeper, more human.

A rejection of excessive quantification. A cultural hunger for mystery, ritual, embodiment, and meaning. Our distinctly human magic emerging as our competitive edge.

But long-term success often looks more devotional and meticulous, less flamboyant. It looks like being willing to spend 2 weeks on the thing that most people have a 2 hour attention span for