Nishita

Susan Sontag’s “Notes on ‘Camp.

taste is something we can and should try to cultivate. Not because taste itself is a virtue, per se, but because I’ve found a taste-filled life to be a richer one. To pursue it is to appreciate ourselves, each other, and the stuff we’re surrounded by a whole lot more.

Words like taste are hard to pin down, perhaps because they describe a sensibility more than any particular quality, a particular thing

the way that the internet felt as a child exploring on the family computer. I was pleasantly surprised at how many people also yearned for a softer, more human internet.

Instead of hiding the taste, what if we made it visible? What if tools had style? What if they guided you toward an aesthetic — not just in the output, but in the process itself? Not templates onto generic software like Squarespace or Webflow, but taste baked deep into the workflow: the colors, the rhythm, the worldview.

The ancient Greeks had two words for "order."

The first was " taxis " – deliberately created order, imposed by central design. This is the root of the word "taxonomy," meaning the classifications we place upon the natural world.

The second was " cosmos " – spontaneous order, emerging from decentralized interactions. Cosmos surrounds us: in markets... See more