The strategic dilemma for publishing brands is the need to exert more control over their business models while adapting to changed consumption patterns. It’s easy to go back to the “fish where the fish are” mantra, only it runs counter to the dictum of the need to create direct audience connections. And the trap is publishers are being led into... See more
The first one is what gives you a right to exist. There is already 40,000 companies doing something like you, and then there's 15 companies doing what sounds exactly like what you're doing, and then there's three other companies that are literally doing exactly what you're doing, at least to the outside eyes. Why don't you just go join them?... See more
There’s a running joke on TikTok: “Excellent use of free will.” It’s what people comment when someone has devoted time to something unnecessary and occasionally brilliant — a man who covers popular songs on a DIY organ made of rubber chickens, a woman who shaves her head to spin a yarn hat from her own hair, a guy who spent 21 years making a balsa... See more
The essential challenge for publishers now is how to establish sovereignty
Just like countries, publishers have different levels of sovereignty. Countries like the United States and China have a high degree of sovereignty. A small country like, say, Belgium voluntarily gives up large chunks of sovereignty for practical reasons.