Nicole Woods

“The Official Future” tells us to “think exponentially, act incrementally,” beckoning us to utilize foresight in service of the ever-expanding present systems of quantifying, micro-analyzing, extracting, consuming, and automating. This way of futuring is at the heart of Epistemic Uncertainty. “The Emergent Future” instead challenges us to “ think t... See more

“If you want a new world, start making it right now, in whatever you are doing.” This is the best advice I ever had, it came from Brian Eno. If you imagine the world you would like to be in and start making objects, systems and collaborations that belong to that world, that world comes into being.

Joy is not a function of a life free of friction and frustration, but a function of focus — an inner elevation by the fulcrum of choice.

What we urgently need in all ranks of leadership, both in corporate and government, is the ability to imagine futures that see the messiness of being human not as an inefficiency to be optimised away but as an essential friction that weaves the fabric of genuine human experience.

Why are we futuring to find solutions to the problems created by extrapolative, exponential, and extractive systems, when we should be futuring to imagine emerging novelty and construct transformative realities that would allow us to elevate our human, planetary, and universal experience above and beyond those systems?

In a world that glorifies individual success, we easily forget that our greatest power lies in our ability to come together. A truly empowered and resilient society can only arise from a sense of unity and collective purpose, not self-interest. How can we reclaim the power of the collective without losing our sense of self?

Our fixation on measurable outcomes often leads us to overlook the nuances of human experience: comfort, joy, even a bit of whimsy.

Building alternatives to extractive economics isn’t just about critiquing the system from afar/behind our screens. It’s about actively rewriting the story at the local level, where change feels personal and immediate. When those benefits are visible to the people we care about, they have the power to inspire more systemic change over time.