nicole

[4:04] If I have to do something, or if I have to work for something in the week, the first question I will ask myself is how likely am I to not want to do this task, and how much energy will this take. So, depending on these two factors, it will either go into any part of my day.

When you describe the culture and values and character of a company, not even through like the internal workings but in the way that the product experience feels when you use it, it’s almost indistinguishable from the founder’s personality. And very rarely does a company, even when it goes through multiple CEOs significantly deviate from that that... See more

It’s not expensive in terms of dollars, I think it’s expensive in terms of opportunity cost, or attention.

[12:14] Strategic Overscheduling