nicole

A big one that I really want to talk about is company culture and its impact on business trajectory. I think that Uber is one that has been a win-at-all-cost company. Brad, you mentioned in your book that Airbnb defined its mission and values very early and Uber didn’t really. Their mission and values were just keep going and win. I think you have... See more

I would advise, as an industry, to pull back from this obsession with user wants and user needs and instead to design for fun. What you want your players to feel, what is the emotional path for them to get there, and how does your software—your business product, if that's what you're building—take them along the path?

The gamification style feels like a low respect for your users. I'm going to give you some flashy star doing this thing, good job. It's like you're treating them like those elementary school kids. Whereas, give them awesome tools and then trust that they know their goals. If their goals line up with your goals, they're going to use them well. Just... See more

Conversational affordances often require saying something at least a little bit intimate about yourself, so even the faintest fear of rejection on either side can prevent conversations from taking off.

If I’m ever struggling to understand a business, taking a step back and saying “What is every party incentivized to do?” brings instant clarity. … When push comes to shove, Microsoft needs to defend their castle. They weren't defending it against a productivity upstart. They were defending it against an advertising company that was looking at it as... See more

"Ask your target users four questions. Number one, at what price would you consider Superhuman to be so expensive that you would not consider buying it? Number two, at what price would you consider Superhuman to be priced so low that you would feel the quality couldn't be very good? Number three, at what price would you consider Superhuman to be... See more