nicole

They’re global companies in a market where it’s really not clear that being global gives you that much of an advantage.

[6:50] The PR Rule

No. But somebody raised a great point to me that the world’s sort of shifted and now Instagram is a museum. Instagram inherently, I put less content on it because it’s like a showcase and it reflects on me forever. And when you go to Snapchat, my response to Snapchat, it’s like a crowded bar. There is content flying everywhere; it’s lose, it’s fun.... See more

"Ask your target users four questions. Number one, at what price would you consider Superhuman to be so expensive that you would not consider buying it? Number two, at what price would you consider Superhuman to be priced so low that you would feel the quality couldn't be very good? Number three, at what price would you consider Superhuman to be st... See more

The challenge then becomes raise enough money and keep morale high enough for long enough so that you actually have the time to make it work. Hence the job of the CEO – the momentum creator.

[7:52] I will not book work in my calendar, I will only book the finished product in my calendar. [8:42] ...what this does is that it gives me full freedom but also a lot of forced deadline to get this thing done by then, so I'm telling myself I don't care when you do this, I don't care when you find the time, like just do it whenever, however fast... See more

[3:04] The second part of the day is reserved for activities which are high energy because I'm still buzzing at this point, and also activities that require a little less resistance to do. (High Energy + Low Temptation)