nicole

With the rise of these services, it’s becoming increasingly more important to own the default channel that the users go to for leisure, for distraction, for whatever it is, because in the, you know, near-infinite nature of the internet, you can push whatever you want through that channel to reach that audience.

[6:50] The PR Rule

[6:10] In a study doe by Fishbach, it found that if you are continuously doing things that you don't enjoy, or forcing yourself to do work when you're finding it unenjoyable, it can lead in the long term to procrastination or failure on these tasks.

A counter positioning occurs if a company comes up with a new business model and challenges often a powerful incumbent with it. But for the incumbent to mimic this model, they would incur (or at least think they would incur) so much immediate financial damage that they just say, I can't go there.They're very cognitively biased towards thinking that... See more

[12:14] Strategic Overscheduling

[9:26] Morning Glory

The challenge then becomes raise enough money and keep morale high enough for long enough so that you actually have the time to make it work. Hence the job of the CEO – the momentum creator.