nicole

[5:45] Getting comfortable with not accomplishing tasks and using a calendar more as an inspiration and a guide as to what I want to spend my life with tends to be really, really helpful, and I found that going from not putting things in my calendar if I'm afraid I won't complete them because it will really bother me, to actually putting them in my... See more

One of the unusual things about my book is I've always tried to be very careful to make sure that everything maps back to value. So if you said what is the fundamental assumption of this book, it's that strategy and value are mathematically – they’re duals. And so the mapping function from that desire to join the site versus actually being able to ... See more

[6:22] Once something is too painful or not fun or not enjoyable I just stop... we're done, we're taking a break, we're moving on.

[2:29] So, the first part of every single day is reserved for activities that are high energy and high temptation. These are the tasks that require a lot of brain power or physical power and also that I can be very easily be tempted to do something else. (High Energy + High Temptation)

Well, and the incredible thing too, I mean, a lot of the time you’re trying to make that product tweak to get you to that hockey stick. But this is truly like the product was stagnant and it was like… (They really didn’t change anything.) Finding the right market and it’s not like they even found it. It’s like in the city it found its way.

A counter positioning occurs if a company comes up with a new business model and challenges often a powerful incumbent with it. But for the incumbent to mimic this model, they would incur (or at least think they would incur) so much immediate financial damage that they just say, I can't go there.They're very cognitively biased towards thinking that... See more

The main reason we don’t create more affordances, however, is pure egocentrism. When we just say whatever pops into our heads, we may think we’re making craggy, climbable conversational rock walls, when in fact we’re creating completely frictionless surfaces. For example, I’m thrilled to tell you about the 126 escape rooms I’ve done, but my love fo... See more

I would advise, as an industry, to pull back from this obsession with user wants and user needs and instead to design for fun. What you want your players to feel, what is the emotional path for them to get there, and how does your software—your business product, if that's what you're building—take them along the path?

A uniquely Disney asset is their ability to amplify a franchise.

[1:18] The 3 Part Split