nicole

I would advise, as an industry, to pull back from this obsession with user wants and user needs and instead to design for fun. What you want your players to feel, what is the emotional path for them to get there, and how does your software—your business product, if that's what you're building—take them along the path?

A counter positioning occurs if a company comes up with a new business model and challenges often a powerful incumbent with it. But for the incumbent to mimic this model, they would incur (or at least think they would incur) so much immediate financial damage that they just say, I can't go there.They're very cognitively biased towards thinking that... See more

[12:13] Not only are we easily distracted by mundane thoughts, but we also routinely forget small but important things when we don't externalize them.[12:24] So it's quite important to take all our things that we want to do and things that we are planning to do, and kind of write them down... I like just pulling up my calendar and finding a slot so... See more

[10:36] ...good nature is the result of ease and security, not a life of arduous struggle. So, some struggle cannot be avoided, but the struggles that we can avoid and this self-imposed kind of work that we need to do, might actually be affecting us negatively in the long term.

It’s that they don’t have a structural advantage by gaining the position that they’re in to necessarily make that N+1 market any easier than the N market.

And there’s a belief at Uber that kind of technology will make a difference and they can move kind of learnings around the world. But it’s just not clear to me. Like the continued strength of Lyft in a lot of US cities I think is indicative of like maybe as long as you pick somebody up within 3 minutes, maybe nothing else matters. Ola in India, kno... See more

…this is one of the most classic examples ever of low-end disruption. You have the big thing that the enterprise people are buying with these companies that need every single last feature of Office, even though any given person only uses 5% of it. Most of them use the same 5%, but you need all those features because that's how you get the big enter... See more

[6:54] work expands to fill the time that you allocate to it... So what this basically means is if I say that I'm going to write my essay in three weeks or I'm going to write my essay in five months, or I'm going to write my essay in three days, very often, the quality of the work is not going to be too different in these three different forms, so ... See more

It’s not expensive in terms of dollars, I think it’s expensive in terms of opportunity cost, or attention.