nicole

Microsoft is still capturing the majority of the value in productivity. Google is capturing almost zero right now in terms of the dollars being spent by enterprises and individuals on productivity. Amazon is just taking a tax on everybody else.

I would advise, as an industry, to pull back from this obsession with user wants and user needs and instead to design for fun. What you want your players to feel, what is the emotional path for them to get there, and how does your software—your business product, if that's what you're building—take them along the path?

A game is something you play. A good toy is an object that is fun to play with, and fun is a pleasant surprise.

Conversational affordances often require saying something at least a little bit intimate about yourself, so even the faintest fear of rejection on either side can prevent conversations from taking off.

There are two necessary and sufficient conditions for power. There's a benefit. You've got to come up with something that's better than what other competitors do, but better for you as a business model.

[1:18] The 3 Part Split

[3:27] And the last part of my day is where I have the lowest energy and the highest ability to be tempted by other tasks, so this is where procrastination is very easy... this is for things that I would actually like to spend my time on, that don't particularly require huge amounts of energy. (Low Energy + High Temptation)

A uniquely Disney asset is their ability to amplify a franchise.