nicole

We think people want to hear about exciting stuff we did without them (“I went to Budapest!”) when they actually are happier talking about mundane stuff we did together (“Remember when we got stuck in traffic driving to DC?”).

(Curator's comment: This is referring to YouTube’s decision to offer YouTube Red, a subscription service for ad-free experience.) They’re getting their highest value users, which are the people that the advertisers actually want to reach to not see the ads and to do brand advertising you need enormous scale, I mean Facebook and YouTube are the only... See more

There are two necessary and sufficient conditions for power. There's a benefit. You've got to come up with something that's better than what other competitors do, but better for you as a business model.

…this kicked off really, not just a transformation of Disney animation, but a whole transformation of how they thought about their IP and their entire film business.

[3:04] The second part of the day is reserved for activities which are high energy because I'm still buzzing at this point, and also activities that require a little less resistance to do. (High Energy + Low Temptation)

The main reason we don’t create more affordances, however, is pure egocentrism. When we just say whatever pops into our heads, we may think we’re making craggy, climbable conversational rock walls, when in fact we’re creating completely frictionless surfaces. For example, I’m thrilled to tell you about the 126 escape rooms I’ve done, but my love... See more

[4:04] If I have to do something, or if I have to work for something in the week, the first question I will ask myself is how likely am I to not want to do this task, and how much energy will this take. So, depending on these two factors, it will either go into any part of my day.

And it’s really dangerous thinking, but it’s also difficult to know how to do what’s right when you’re doing something new and how much to take from the playbook because it is the right thing and how much to be the innovator.