Natalie Audelo

In the natural world, nothing goes to waste. Matter constantly decomposes and reconstitutes in new shapes, serving new purposes. We have much to learn from this continuum of transmutation in human societies, where we throw “away” our waste to some invisible hereafter, rather than accept the truth: it remains.

We create our own reason to live, not a meaning to life. If life has no meaning, it is entirely up to us to determine how we want to live, what purpose we want to fulfill. As Jean Paul Sartre would put it, we define our existence by determining our own essence, or the things that make us us. It is also up to us to grapple with the terrors that come... See more

Whatever your fate is, whatever the hell happens, you say, "This is what I need." It may look like a wreck, but go at it as though it were an opportunity, a challenge. If you bring love to that moment — not discouragement — you will find the strength is there. Any disaster you can survive is an improvement in your character, your stature, and your ... See more

What might shift if we treated marketing as a creative practice itself? If we practiced promotion as an invitation into rather than a pushing onto ?

I want to do x, so why can’t I?

For many months now (as you could tell by my silence) I have had the hardest time prioritizing the thing that’s important to me. Writing. Not just here publicly but also my own personal writing that happens in the early morning when my brain’s rested but fuzzy and supple and things spill out with ease, or late at nig... See more

I think that one of the things, again, my son has been such a blessing to me over the past couple of years because I think that is an example of I almost missed him. I was so focused on solving him and preparing the path for him with his ADHD and his challenges there that I was exerting my efficacy on his life, and I almost didn’t know him. And he’... See more