Mo Shafieeha

Tools

• Mapping


• Iceberg model


• Theory of change

The lesson is clear: do less, do it well, and be consistent.

Market size is the amount of revenue companies generate for the same product or service today. Understanding the inherent risks and believing in market growth is crucial. Even if it's small, as tag management was two years ago, it's not a deal killer. Many investments fail because new markets don't grow at the expected pace or scale. In the overall... See more

To build a successful company, you ultimately need revenue. Many startups, tech or otherwise, fail. A $500 ticket and a $5 fee from the airlines (1% gross margin) is not the same as selling $500 of software. People have been saying things I thought I'd never have to, like "getting to a positive gross margin in several territories is a very low bar... See more

Recruiting participants It depends on the company how it recruits respondents. Some companies even use Craigslist. As a B2B company, you need real customers who use your product in order to conduct your research. In order to select respondents who fit your criteria, we turn to your own user base.