Mo Shafieeha

Our Investment in 0x

1. Initial concept development/MVP This is the phase in which human-centered design exists. It is a discovery of a real problem people face in the real world, and we set out to solve it. For example, you may create an app to allow people to share rides. In order to launch your MVP, you design, test, and prototype it with potential customers.

Multiple Miracles Should Be Avoided Entrepreneurs fail often when they define their end goal and then create miracle-driven logic chains to reach it. For example, we want to replace Yelp. Step 1: Launch a mobile music app. Once we have millions of users, we can add local content, including businesses. As soon as we reach millions of users, we can... See more

Whenever I think about western design, I often wonder about how homogeneous the scene is. If our references and inspiration come from people who are so similar to us, do we really think we'll think differently? Outside our western bubble, there is an inspiring, beautiful, thoughtful, and fascinating world of design taking place. I interviewed... See more

Stage 3: Emergent When UX maturity is emergent, organizations exhibit UX work in more teams, engage in some UX-related planning and may have UX budgets. The UX efforts are, however, small, unstable, and based on individual manager initiatives rather than organizational policies. Some teams that use several research and design methods and do... See more