Mo Shafieeha
@moshafieeha
Mo Shafieeha
Abstraction helps organizations move beyond overwhelming details to more actionable and trustworthy information. Fidelity is the degree to which a new version of an old version reflects reality. By finding a balance between telling the truth and omitting unnecessary noise, you empower your audience.
Boxes and Arrows • Book in brief - Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap - Boxes and Arrows
4. Cash out When you get hooked on growth hacking, negative externalities become a part of doing business, not some short-term fix. It's like a drug. Once you get hooked, there is no turning back. If you go public, you have to keep increasing investor value. Consultancies rarely build and scale things; in fact, they rarely leave the first gate.In... See more
Jesse Weaver • Human-Centered Design Dies at Launch
AirBnB's early videos were polished and polished, but made listings look less authentic. Hosts focused on the details they thought were important and filmed without format guidelines or keywords. Gone was the professional camerawork, or at least the qualities that hinted at it. AirBnB's videos are more relatable and authentic. The company switched... See more
Boxes and Arrows • Book in brief - Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap - Boxes and Arrows
Stage 2: Limited UX work is not done routinely, nor is it consistently well-executed or incorporated into strategy and planning. There's no official recognition of user experience as a discipline. There are no UX-dedicated roles, processes, or budget for this stage in development.
Nielsen Norman Group • The 6 Levels of UX Maturity
7. Build a community pre-launchKey question: Could you build a community now to leverage later?The founders of Stack Overflow both had large communities of existing followers from their previous online endeavors.
Lenny Rachitsky • How the biggest consumer apps got their first 1,000 users
"The Benefits of Edutainment"Besides engagement and focus, edutainment:- Inspires learners- Helps them get the most of the learning experience- Is highly effective and resource-efficient- Improves performance on the job- Attracts the millennial workforce at corporations
ELM Learning • What is Edutainment? And why it works! | ELM Learning
toolkit and
In order to make an expensive product appear affordable, a company may use a decoy. It is easier to sell greenfield customers than to win one away from a competitor because of the endowment effect, which causes people to overvalue things they already have. Enterprise companies should be aware of this.
Sequoia Capital • Pricing Your Product
It is important to recognize that your customers perceive the value of your product differently. You can create packages that appeal to different customers by identifying where they feel emotionally compelled to pay. But beware: you'll need to support the different options going forward or explain why customers need to switch.