Mo Shafieeha

@moshafieeha

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New Experience vs. the Status Quo. The best marketplaces don't just aggregate markets; they enhance them. OpenTable lets you search reservations across hundreds of restaurants in seconds. GrubHub lets you watch your food as it comes to your house.

Economic Advantages vs. the Status Quo. Some marketplaces give companies a lot of economic advantages.

Bill Gurley • All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces - Above the Crowd

Step3: Define Your Product Concept, Scope, and Use Cases. Continue to ask open-ended questions:

Greylock • “Is There a Pony in There?” Five Steps to Diligence Your B2B Startup Idea

Opportunity for Technology to Add Value. Zillow gives homebuyers access to a lot of data that was previously kept in proprietary systems. Using Uber's system, you can use more cars, earn more fares per hour, and get a faster pickup. Facilitating work-flow helps participants do more, and increases switching costs.

Bill Gurley • All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces - Above the Crowd

Human-Centered Design Dies at Launch

Jesse Weaver uxmag.com

Business Building and

Diller's IAC acquired, grew, and spun off multiple subsidiaries in the past two decades, including Match Group, Expedia, and Vimeo. Many are known for creating influential executives, many of whom become industry leaders. A number of these leaders include Michael Eisner (Disney), Dara Khosrowshahi (Uber), Dawn Steel (Columbia Pictures), Jeffrey... See more

Cedric Chin • Exec Development is a Different Game

Web3—Community first

CryptoStars blog.cryptostars.is

Community Design and

Cognitive Flexibility Theory: The Rules

Cedric Chin commoncog.com

Thinking and

4. Create FOMO to drive word-of-mouth.Key questions: Does your product rely on UGC? Consider curating the early community. / Is your product innately social? Consider relying on existing users to invite new users.Instagram, Pinterest, and Clubhouse are examples of platforms that made their early communities exclusive. In another way, Robinhood and... See more

Lenny Rachitsky • How the biggest consumer apps got their first 1,000 users

Step1: Get Access to Potential Customers. Getting access to potential customers is easy with the right go-to-market effort if you want early access to your product or service. Start by creating a spreadsheet to keep track of your conversations with a target number of potential customers.