Mo Shafieeha

As a new technological age begins, strong and weak technologies often arrive together. The weak version of a technology is usually the more plausible, "immigrant" version. The stronger version will sound better to natives. Next time you hear an idea that sounds dumb, ask yourself — is it really dumb, or am I just getting old?

Sometimes entrepreneurs and others who invested in strong technologies lose faith and switch to weak ones during the trough of disillusionment. It is usually a mistake to do this. Weak forms of technology can be successful, such as augmented reality, watching traditional sports online, etc. Hoewer, stronger technologies are the ones that define new... See more

5. Leverage influencersKey question: Who are influencers of your target users, and how could you get them to talk about your product? Instagram, Twitter, and Producthunt can be examples.

Currently, Evernote's Premium accounts cost $5 a month. Libin is testing if that's cheap or expensive relative to perceived value. By marketing better, you can increase perceived value.