Mo Shafieeha

Popular belief holds that making the right decision is the most challenging part. I have found that making a decision you don't want to make is the most challenging part of the process. You can terminate your subordinate, quit your job, lay off a quarter of your employees, and break up with your partner if things don't seem to go well.

Experts should be evaluated based on the accuracy of their predictive models when you are searching for them. Managers who are constantly surprised by staff departures are less good at predicting them because they have this predictive model in their heads. Good managers are good with people, but great managers are a combination of a systems thinker... See more

As a product leader, you should strive to be like In-n-Out. If your customer cherishes you for beef, keep the beef coming. Don’t confuse them with lettuce topped with a paltry dose of carrot sticks and cucumbers. Resist the pressure to become something you’re not.

As a new technological age begins, strong and weak technologies often arrive together. The weak version of a technology is usually the more plausible, "immigrant" version. The stronger version will sound better to natives. Next time you hear an idea that sounds dumb, ask yourself — is it really dumb, or am I just getting old?

If you understand what goes through a customer's mind when she first sees your product, you can set a price based on that. This phenomenon played out at Weebly, which offers tools for building websites. As a result, Evernote co-founder Dmitriy Rusenko Libin stopped offering discounts on premium Evernote accounts. Companies like Nike and Apple do... See more

As a Product master, you need to ask the stakeholders for a Problem statement and ask a simple question, “WHY”.

Abstraction helps organizations move beyond overwhelming details to more actionable and trustworthy information. Fidelity is the degree to which a new version of an old version reflects reality. By finding a balance between telling the truth and omitting unnecessary noise, you empower your audience.

Simplicity is what consumers want from marketers. Consumers' confidence and ability to sort through the available choices is the single biggest driver of customer "stickiness.". Marketers can use these three tactics to simplify consumers' decision-making and help them navigate the purchase journey:

Social capital is typically accrued by users or members delivering proof of capability or affinity (“Proof-of-X”). This is not just a play within online social networks but manifests itself in the “real” world.