Moise Igeno
@moiseiggy
jack-of-all-trades
Moise Igeno
moise.cc
Promotional Principles for Creative People
docs.google.comThere’s an adage in marketing that it takes three impressions for someone to act on a piece of messaging. We don’t want to treat our work like a product that needs to be advertised, but there are lessons we can drawtake from this: chiefly that it takes more than one exposure to convince someone.for someone to be convinced.
If we take this insight a
... See moreWe can’t address the decline in empathy without addressing the decline in attention. Empathy requires a degree of sustained focus:
Paying attention to an experience someone is sharing
Recalling experiencing a similar emotional response
Sitting with your own and ... See more
Dr. Samaiya Mushtaqsubstack.com
"The Mundanity of Excellence" [1989] is an essay that everyone should read today. It explains that excellence is about doing the same right thing repeatedly, even if it seems boring. Success comes from being consistent over time, but our short attention spans often make us forget this.
Winston Churchill hit the nail on the head when he said, “Success consists of going from failure to failure without loss of enthusiasm.”