MK

A social network is an idle, inactive system—a Rolodex of contacts, a notebook of sales targets, a yearbook of possible soul mates. But social media is active—hyperactive, really—spewing material across those networks instead of leaving them alone until needed.

Yet the cultural dominance of the iPhone — and the transformation of the open internet into “walled gardens” and apps focused on simplifying the user experience — has taken the “triumph of seamless usability” to a new level. This “tyranny of convenience,” to borrow Tim Wu’s phrase , should sensitize us to what may be lost when democratization

Some invest a lot of time and skill in crafting TikTok videos, but neither time nor skill is required. If TikTok “enables everyone to be a creator,” as its former mission statement proclaimed, this is because creative labor on the platform has been automated and deskilled.

Welcome to the flat era of fashion. Flat is what happens when consumers buy clothing on the basis of how it looks in two dimensions, in an image to be shared on social media.

A democratic cultural politics would be developmentalist — oriented to learning, growth and discovery — rather than presentist. 

Moreover, as the critic Rob Horning has argued with respect to TikTok, algorithms do not simply discern what we want and serve it to us; they train us to want what they can serve us. Successful platforms do not just discover what consumers want — they produce the consumers and the forms of consumer desire that they need.

For one, social-media operators discovered that the more emotionally charged the content, the better it spread across its users’ networks.