MK
@mkay
MK
@mkay
This was what personal style was to me in 2008: a cipher for something much broader, a glimpse into the lives of others.
Twitter was for talking to everyone —which is perhaps one of the reasons journalists have flocked to it.
It’s that these reactions are so normalized online that they’re almost boring.
Moreover, as the critic Rob Horning has argued with respect to TikTok, algorithms do not simply discern what we want and serve it to us; they train us to want what they can serve us. Successful platforms do not just discover what consumers want — they produce the consumers and the forms of consumer desire that they need.
For one, social-media operators discovered that the more emotionally charged the content, the better it spread across its users’ networks.
It’s become something of a sport to unearth these sorts of replies, the ones where strangers make willfully decontextualized moral judgments on other people’s lives. We give these people and these kinds of conversations names: “chronically online” or “terminally online,” implying that too much exposure to too many people’s weird ideas makes us all
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