MK

It’s only on platforms where controversy and drama are prioritized for driving engagement where we’re rewarded for despising each other.

Spotify, for example, has invested heavily in its own curation services — both algorithmic and human — after finding that many of its listeners were baffled by superabundance, burdened by excessive choice and uninterested in charting their own paths through the digital wilderness.

But connection as a primary purpose has declined. Think of the change like this: In the social-networking era, the connections were essential, driving both content creation and consumption. But the social-media era seeks the thinnest, most soluble connections possible, just enough to allow the content to flow.

Inexpensive and user-friendly digital tools for manipulating text, images and sounds — think Photoshop or GarageBand — have dramatically broadened access to the means of cultural production and blurred the lines between amateurs and professionals. But the question is not just how many people engage in cultural production — it’s how people engage. 

The whole idea of social networks was networking : building or deepening relationships, mostly with people you knew. How and why that deepening happened was largely left to the users to decide.