MK
@mkay
MK
@mkay
But connection as a primary purpose has declined. Think of the change like this: In the social-networking era, the connections were essential, driving both content creation and consumption. But the social-media era seeks the thinnest, most soluble connections possible, just enough to allow the content to flow.
It’s only on platforms where controversy and drama are prioritized for driving engagement where we’re rewarded for despising each other.
It’s that these reactions are so normalized online that they’re almost boring.
On the old internet, you could show a different side of yourself in every forum or chat room; but on your Facebook feed, you had to be the same person to everyone you knew.
Social media showed that everyone has the potential to reach a massive audience at low cost and high gain—and that potential gave many people the impression that they deserve such an audience.