MK

Community moderation works . This was the overwhelming lesson of the early internet. It works because it mirrors the social interaction of real life, where social groups exclude people who don’t fit in. And it works because it distributes the task of policing the internet to a vast number of volunteers, who provide the free labor of keeping forums

Here we see a really pivotal moment of change, when art must become something that does not make people uncomfortable, so that they will spend money. The kind of person who is expected to consume art is transformed in the mind of the producer. The people who might very possibly love being expanded by what they see are never given the chance.

What all of these arguments have in common is that very few people engage in them in real life. Sure, you might be privately annoyed at your friend who’s always talking about how great their life is when they drone on about their perfect mornings, and you might rightfully point out when an author has an unsavory past, but it’s unlikely that the

For one, social-media operators discovered that the more emotionally charged the content, the better it spread across its users’ networks.

Cultural production is ever more finely attuned to attention, which is ever more pervasively measured and monetized. Commerce and culture are locked in an ever-tighter embrace.

A social network is an idle, inactive system—a Rolodex of contacts, a notebook of sales targets, a yearbook of possible soul mates. But social media is active—hyperactive, really—spewing material across those networks instead of leaving them alone until needed.