MK
@mkay
MK
@mkay
Welcome to the flat era of fashion. Flat is what happens when consumers buy clothing on the basis of how it looks in two dimensions, in an image to be shared on social media.
For one, social-media operators discovered that the more emotionally charged the content, the better it spread across its users’ networks.
Twitter was for talking to everyone —which is perhaps one of the reasons journalists have flocked to it.
When we dress to be photographed, we increasingly dress to be distributed as an image, and thus transformed into a kind of ad.
