MK
@mkay
MK
@mkay
Spotify, for example, has invested heavily in its own curation services — both algorithmic and human — after finding that many of its listeners were baffled by superabundance, burdened by excessive choice and uninterested in charting their own paths through the digital wilderness.
It’s never felt more plausible that the age of social media might end—and soon.
Social media was never a natural way to work, play, and socialize, though it did become second nature.
The shift began 20 years ago or so, when networked computers became sufficiently ubiquitous that people began using them to build and manage relationships. Social
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![Thumbnail of Towards Recommender System Optimization: Our Data Tool for Algorithmic Optimization on Spotify [Part 1]](https://uploads-ssl.webflow.com/6206e1343aa2f122195717f8/6310b1a1447a22ac785a50ae_alina-grubnyak-ZiQkhI7417A-unsplash%20(1).jpg)
It’s a genre of content I like to call “Type of Guy” syndrome, where people on the internet create a mostly fictional straw man to represent a certain kind of person they dislike and then project it onto the one in front of them.

Music NFTs and
The means of circulation are algorithmic, and they are not subject to democratic accountability or control. Hyperconnectivity has in fact further concentrated power over the means of circulation in the hands of the giant platforms that design and control the architectures of visibility.
The inherent contextlessness of platforms like Twitter also works in the opposite direction, though: It’s easy to use the language of social justice to justify anything we want, and by doing so, weakens real, meaningful activism.