MK
@mkay
MK
@mkay
It’s that these reactions are so normalized online that they’re almost boring.
Moreover, as the critic Rob Horning has argued with respect to TikTok, algorithms do not simply discern what we want and serve it to us; they train us to want what they can serve us. Successful platforms do not just discover what consumers want — they produce the consumers and the forms of consumer desire that they need.
Some invest a lot of time and skill in crafting TikTok videos, but neither time nor skill is required. If TikTok “enables everyone to be a creator,” as its former mission statement proclaimed, this is because creative labor on the platform has been automated and deskilled.
![Thumbnail of Towards Recommender System Optimization: Our Data Tool for Algorithmic Optimization on Spotify [Part 1]](https://uploads-ssl.webflow.com/6206e1343aa2f122195717f8/6310b1a1447a22ac785a50ae_alina-grubnyak-ZiQkhI7417A-unsplash%20(1).jpg)