MK

For one, social-media operators discovered that the more emotionally charged the content, the better it spread across its users’ networks.

Character is gone, because eccentricity is harder to duplicate and sell in bulk.

The means of circulation are algorithmic, and they are not subject to democratic accountability or control. Hyperconnectivity has in fact further concentrated power over the means of circulation in the hands of the giant platforms that design and control the architectures of visibility.

When we dress to be photographed, we increasingly dress to be distributed as an image, and thus transformed into a kind of ad.