MK

Cultural production is ever more finely attuned to attention, which is ever more pervasively measured and monetized. Commerce and culture are locked in an ever-tighter embrace.

Character is gone, because eccentricity is harder to duplicate and sell in bulk.

It’s never felt more plausible that the age of social media might end—and soon.

Social media was never a natural way to work, play, and socialize, though it did become second nature.

The shift began 20 years ago or so, when networked computers became sufficiently ubiquitous that people began using them to build and manage relationships. Social