MK
@mkay
MK
@mkay
For one, social-media operators discovered that the more emotionally charged the content, the better it spread across its users’ networks.
It’s never felt more plausible that the age of social media might end—and soon.
Social media was never a natural way to work, play, and socialize, though it did become second nature.
The shift began 20 years ago or so, when networked computers became sufficiently ubiquitous that people began using them to build and manage relationships. Social
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TikTok enables and invites the pointed, witty, playful, allusive, zany and endlessly inventive combination of video, music and text. But the creative energies of its more than one billion users are circumscribed and channeled by the architecture of the platform.
TikTok’s spectacular success in enlisting consumers as producers depends on making
... See moreThe inherent contextlessness of platforms like Twitter also works in the opposite direction, though: It’s easy to use the language of social justice to justify anything we want, and by doing so, weakens real, meaningful activism.