Emilia Patrick
@milliepatrick
Emilia Patrick
@milliepatrick
Personalisation signals 2023-2026
As uncertain times persist, technology accelerates and parasocial relationships deepen, superfandom will continue to soar in 2026.
Merch’s resurgence
culture and Consumer - brand//brand-consumer
2016 > 2026
maybe ‘looking’ for community isn’t the right response to the belonging crisis - we should be making a ‘scene’ together
Scene > community
Research as a form of pattern recognition