Why Retention Is The Silent Killer: 1. To properly understand the impact of retention and prioritize initiatives you need to take a long-term view - and that often conflicts with most teams’ short term goals. 2. Retention metrics are easy to mis-define and can lead teams in the wrong direction when defined incorrectly. 3. A healthy business i

A second part of accurately measuring retention lies in choosing the right frequency for product engagement. When considering the right frequency for your product’s retention metric, ask yourself, “Does a user of my product need to engage on a daily, weekly, or monthly basis to be considered active (or possibly longer for certain produc

Revenue retention is the output of engaged users. The usage is the input, and looking only at revenue retention as a proxy for usage retention has two big problems: 1. Revenue can hide what is going on under the hood with product usage, and shield you from signals about your product’s health over the longer term. You may earn a month or a yea

a boost in retention: increases new user acquisition, improves monetization, strengthens acquisition muscle so you can push competitors out of channels and explore new channels, accelerates payback period so you can reinvest in acquisition sooner

Retention - not only does it make companies - but it also breaks them. For this reason, poor user retention has become the silent killer. In this post, I will walk you through the three key ways that companies go wrong when it comes to retention: They deprioritize retention altogether, They define their retention metrics incorrectly, They don&rsquo