This storytelling ingredient—blowing your own mind—made me realize that my treasure hunt was doomed to fail because I was looking for the byproducts of great storytelling. Things like vocal rhythm and so on. But it turns out that, by reliving experiences, your body captures all the great storytelling ingredients automatically : it knows how to vary

Because high-resonance storytelling takes precedence over originality. After all, you’ll rarely change someone’s life by telling them something new, but you can deeply affect them by saying something they know to be true so well that it compels them to finally confront it.

Whenever you can center a story around people, do it. People Magazine is the world’s most popular magazine for a reason: people want to hear about people