Michael Abata

Nike on Friday opened its latest store concept, Nike Style, in Seoul, South Korea. The athletics giant in a blog post described the store as a “remixed expression of sports retail culture that blurs the line between physical and digital.”

Nike Style has tech baked into it. QR codes throughout the store allow shoppers to open augmented reality experi... See more

A USPS study found that “62% of millennials tend to read through the advertising mail they receive, rather than discarding it without reading. Given growing data-privacy concerns, clutter in online advertising, and demand for brand authenticity, some marketers we spoke to said the best way to reach younger consumers could be through some good ol’ f... See more

General Motors Co and travel operator Pilot said Thursday they will develop a national network of 2,000 electric vehicle charging stalls at travel centers to make it easier to recharge near highways. By 2030, US President Joe Biden wants 50% of all new vehicles sold to be electric or plug-in hybrid electric models and 500,000 new EV charging statio... See more

Last week, Niantic (the makers of Pokémon GO) announced Lightship, a developer platform for localized augmented reality. AR will transform how we communicate. Virtual reality, for its part, also continues to pick up speed. It’s been overhyped for a decade, but I expect we’ll look back and realize the hype was deserved all along; it just came too ea... See more

Working as a fractional CMO can alleviate some of the pressures and headaches that can come with full-time employment. For instance, these executives typically work remotely, per the WSJ, and can pick and choose which companies they want to help.

...choosing to leave behind full-time employment altogether, instead taking on “fractional” CMO roles th... See more