Michael Abata
@michaelabata
Michael Abata
Lil Nas X embodies Gen Z in his scrappiness, in his fluency in internet culture, and in his unapologetic self-expression. Lil Nas X speaks Gen Z culture fluently; he even helps create it. He effortlessly memes and tweets and posts to social platforms constantly, forging connections with fans and ensuring his own virality. More than any other Gen Z... See more
Rex Woodbury • Lil Nas X Is Gen Z's Defining Icon
A USPS study found that “62% of millennials tend to read through the advertising mail they receive, rather than discarding it without reading. Given growing data-privacy concerns, clutter in online advertising, and demand for brand authenticity, some marketers we spoke to said the best way to reach younger consumers could be through some good ol’... See more
Katie Hicks • Why some marketers are shifting their focus from inboxes to mailboxes
Teens are dressing in suits to see 'Minions' as meme culture and boredom collide
How I Built Thisnpr.org
Gen Z and
Universal Pictures | New Movies In Theaters & Future Releases
universalpictures.com
H&M and CAMP Promote Sustainability Through an Interactive Experience in NYC
retailwit.com
CAMP’s Columbus Circle store in New York City has added an interactive two-part sustainability activation through a partnership with H&M. The Kid-Powered Style Experience, which operates through Sept. 5, encourages families to work together on sustainable projects. Guests are asked to bring unwanted clothes to upcycle through the installation. The... See more