Michael Abata
@michaelabata
Michael Abata
Following the July 1 release of Minions: The Rise of Gru, hordes of (mostly) teenage boys have documented themselves online as they orchestrate viewing events at movie theaters in their finest 8th grade graduation garb.The groups show themselves pulling up to their local movie theaters in full suits, dress shirts, and sometimes sunglasses, and... See more
Manuela López Restrepo • Teens are dressing in suits to see 'Minions' as meme culture and boredom collide
CAMP’s Columbus Circle store in New York City has added an interactive two-part sustainability activation through a partnership with H&M. The Kid-Powered Style Experience, which operates through Sept. 5, encourages families to work together on sustainable projects. Guests are asked to bring unwanted clothes to upcycle through the installation. The... See more
H&M and CAMP Promote Sustainability Through an Interactive Experience in NYC
Chevy’s first foray into non-fungible tokens was a non-fungible dud. The automaker netted zero bids for its first NFT during an auction last month, even though the digital drawing came with a free 2023 Corvette Z06. Chevy was only accepting bids in Ethereum (most NFTs are purchased using Ethereum), the price of which has been extremely volatile in... See more
Andrew J Hawkins • No bids on Chevy’s first NFT, even though it came with a free Corvette Z06
Universal Pictures | New Movies In Theaters & Future Releases
universalpictures.com
Telehealth surged during COVID, making healthcare more accessible and convenient. And telehealth is uniquely suited to serving marginalized groups that lacked access to care or that felt uncomfortable seeking care. As the queer community swells in both size and vibrancy, new businesses are emerging to serve the community. Folx Health is a... See more
digitalnative.substack.com • Minions and Gen Z Characteristics
Shell has opened its first EV charging hub in the UK in Fulham, London, where petrol and diesel pumps at an existing fuel station have been replaced with ultra-rapid charge points. A global pilot, this is the first time the company has converted one of its existing sites to cater solely for electric vehicles. Shell Fulham features nine... See more
Shell Recharge Fulham Road, our first UK all-EV charging hub
Gen Z and
Why some marketers are shifting their focus from inboxes to mailboxes
Marketing Brewmarketingbrew.com
Direct Mail and
Nike on Friday opened its latest store concept, Nike Style, in Seoul, South Korea. The athletics giant in a blog post described the store as a “remixed expression of sports retail culture that blurs the line between physical and digital.”
Nike Style has tech baked into it. QR codes throughout the store allow shoppers to open augmented reality... See more
Nike Style has tech baked into it. QR codes throughout the store allow shoppers to open augmented reality... See more